Job Description

Digital Marketing Executive

Experience & Core Requirements

Experience Level:

2-3 years of hands-on digital marketing experience Proven track record of managing minimum 10 international projects Experience working across diverse global markets with understanding of cultural nuances

Language Proficiency:

Excellent proficiency in English - both written and verbal communication Ability to create compelling, culturally-sensitive content for international audiences Strong communication skills for global client interaction and cross-cultural team collaboration

SEO & Search Engine Optimization Expertise

On-Page SEO:

Advanced keyword research and competitive analysis using industry tools Meta tag optimization, header tag structuring, and URL optimization Content optimization, internal linking strategies, and schema markup implementation Technical SEO auditing and website performance optimization

Off-Page SEO:

Strategic backlink acquisition and authority building Guest blogging, influencer outreach, and digital PR campaigns Social media engagement for SEO enhancement Online reputation management and citation building

AI-Friendly SEO & GEO:

Expertise in Generative Engine Optimization (GEO) for AI-powered search engines Content optimization for ChatGPT, Perplexity, and Google's Search Generative Experience Understanding of E-E-A-T principles and AI content preferences Voice search optimization and conversational keyword targeting

SEO Audit & Marketing Research:

Proficiency in comprehensive SEO auditing tools and methodologies Experience with SE Ranking, SEMrush, Ahrefs, Moz, Screaming Frog Technical website analysis including site speed, mobile optimization, and crawlability Competitor analysis and market research capabilities

Social Media Marketing Excellence

Strategic Planning & Execution:

End-to-end social media management from planning to execution Social media content calendar development and campaign coordination Multi-platform content strategy across Facebook, Instagram, LinkedIn, Twitter, TikTok Community building, engagement management, and social listening

Performance & Analytics:

Social media analytics and performance optimization A/B testing for social media content and campaigns ROI measurement and social media campaign reporting

Paid Advertising Expertise

Google Ads Management:

Hands-on experience with Google Ads campaigns including Search, Display, Performance Max Keyword research, bid management, and ad copy optimization Conversion tracking, attribution modeling, and campaign optimization Budget allocation and ROI management across Google Ads platforms

Meta Ads (Facebook & Instagram):

Comprehensive Meta Ads experience including campaign setup and optimization Advanced audience targeting, custom audiences, and lookalike audiences Creative asset management and ad performance testing Cross-platform campaign coordination between Google and Meta platforms

Creative & Content Skills

Canva Expertise:

Advanced proficiency in Canva for marketing asset creation Design of social media graphics, marketing materials, and digital assets Brand consistency maintenance across all visual content Template creation and design workflow optimization

Content Creation:

Multi-format content development including blogs, videos, infographics Storytelling and copywriting for various digital channels Content repurposing strategy across platforms Visual content creation and graphic design principles

Email & Direct Marketing

Email Marketing Management:

Comprehensive email marketing experience including strategy and execution Email automation flows, segmentation, and personalization A/B testing, deliverability optimization, and performance analysis Integration with CRM systems and marketing automation platforms

WhatsApp Marketing:

Strategic WhatsApp Business marketing implementation and management WhatsApp automation, chatbot integration, and customer engagement Bulk messaging campaigns and segmented audience targeting WhatsApp catalog management and payment integration

Analytics & Performance Management

Data Analytics:

Advanced data analysis and interpretation skills Proficiency in Google Analytics 4 (GA4), conversion tracking, and attribution Marketing performance dashboards and reporting ROI measurement and campaign optimization based on data insights

Market Research:

Consumer behavior analysis and market research methodologies Data collection, analysis, and actionable insight generation Competitive analysis and industry trend identification Primary and secondary research techniques

Required Tools & Technical Skills

Core Marketing Tools:

SEO Tools: SEMrush, Ahrefs, Moz, SE Ranking, Screaming Frog Analytics: Google Analytics 4, Google Search Console, Data Studio Email Marketing: Mailchimp, HubSpot, ActiveCampaign Social Media: Buffer, Hootsuite, Later, Sprout Social Design: Canva (Advanced) PPC Management: Google Ads, Meta Ads Manager, Google Merchant Center

Key Responsibilities

Strategic Planning & Execution:

Develop and execute comprehensive digital marketing strategies across all channels Manage multiple international projects simultaneously with cultural sensitivity Coordinate cross-channel campaigns ensuring brand consistency and message alignment

Campaign Management:

Plan, execute, and optimize integrated marketing campaigns across SEO, PPC, social media, and email Manage marketing budgets and allocate resources for maximum ROI Create detailed campaign reports with actionable insights and recommendations

Content & Creative Leadership:

Lead content creation across all digital channels ensuring brand consistency Manage design assets and maintain visual brand standards using Canva and other tools Develop content calendars and editorial strategies

Performance Analysis & Optimization:

Monitor and analyze campaign performance across all channels Implement data-driven optimizations to improve conversion rates and ROI Conduct regular marketing audits and competitive analysis
Job Types: Full-time, Permanent

Pay: ?20,420.59 - ?35,640.51 per month

Benefits:

Health insurance * Provident Fund