Job Description

Job Summary:

We are looking for a results-driven and creative Digital Marketing Executive to manage our online presence and marketing strategies across various digital platforms. The ideal candidate will have a strong command over SEO, SMO, paid advertising (Meta & Google Ads), and possess web design skills using WordPress and HTML.

Key Responsibilities:

SEO (Search Engine Optimization):

Conduct keyword research and competitor analysis.

Optimize on-page elements (titles, meta descriptions, URLs, etc.).

Perform off-page SEO including backlink building.

Monitor website performance and generate SEO reports.

Use tools like Google Search Console, Ahrefs, or SEMrush for audits.

SMO (Social Media Optimization):

Create and manage profiles on platforms like Facebook, Instagram, LinkedIn, and Twitter.

Design and schedule regular content to improve engagement.

Track social media metrics and analyze trends.

Paid Ads Management:

Set up and optimize Meta (Facebook & Instagram) Ads campaigns.

Run and manage Google Ads (Search, Display, YouTube, Shopping).

Monitor ad performance and budgets, and improve ROAS.

A/B test creatives and audience targeting.

Keyword Research & Strategy:

Identify high-performing keywords for organic and paid campaigns.

Map keywords to content and landing pages.

Analyze keyword trends to guide content creation.

Web Designing & Management:

Design and update web pages using WordPress.

Ensure mobile responsiveness, speed optimization, and user-friendly navigation.

Edit and troubleshoot basic HTML/CSS code when necessary.

Requirements:

6 months to 1 years of experience in Digital Marketing.

Proficiency in Google Ads, Meta Ads Manager, and SEO tools (e.g., Ahrefs, SEMrush, Uber suggest).

Working knowledge of WordPress, HTML/CSS, and basic web design.

Strong analytical skills and attention to detail.

Excellent communication and time management skills.

Job Types: Full-time, Fresher

Pay: ?190,000.00 - ?300,000.00 per year

Benefits:

Health insurance Leave encashment
Schedule:

Day shift Monday to Friday
Work Location: In person

Application Deadline: 01/06/2025
Expected Start Date: 02/06/2025