We are seeking a highly motivated and results-oriented Digital Marketing Executive to join our dynamic marketing team. The ideal candidate will be passionate about all facets of digital marketing, possess strong analytical skills, and have a proven track record of developing and executing successful online campaigns. This role will involve working across various digital channels to promote our products/services, engage with our target audience, and drive measurable growth.
Key Responsibilities:
Campaign Management:
Assist in the planning, execution, and optimization of all digital marketing campaigns, including SEO/SEM, social media, email, display advertising, and content marketing.
Manage and optimize paid advertising campaigns (e.g., Google Ads, Meta Ads, LinkedIn Ads, etc.) to maximize ROI and achieve campaign objectives.
Develop and implement email marketing campaigns, including list segmentation, content creation, and performance tracking.
Content Creation & Management:
Contribute to the creation of engaging and high-quality digital content (e.g., blog posts, website copy, social media updates, email newsletters, video scripts).
Collaborate with graphic designers and other internal teams to produce visually appealing and on-brand marketing assets.
Manage and maintain the company's website content, ensuring it is up-to-date, engaging, and optimized for search engines.
SEO & SEM:
Actively participate in SEO efforts, including keyword research, on-page optimization, and technical SEO improvements.
Monitor and analyze SEO performance, identifying opportunities for improvement to increase organic search rankings and website traffic.
Social Media Management:
Plan, manage, and execute social media campaigns across relevant platforms (e.g., Facebook, Instagram, LinkedIn, X, etc.).
Monitor social media trends, engage with online communities, and identify opportunities for increased brand presence and engagement.
Analytics & Reporting:
Utilize web analytics tools (e.g., Google Analytics, Google Search Console, CRM systems) to track, analyze, and report on the performance of digital marketing campaigns.
Identify key trends, insights, and opportunities for optimization based on data analysis.
Prepare and present regular reports on campaign performance to stakeholders, highlighting successes and areas for improvement.
Market Research & Trend Analysis:
Stay up-to-date with the latest digital marketing trends, tools, and best practices.
Conduct competitor analysis and market research to identify new opportunities and inform strategic decision-making.
Qualifications:
Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
[Number] years of proven working experience as a Digital Marketing Executive or in a similar digital marketing role.
Demonstrable experience in managing and executing campaigns across various digital marketing channels (SEO, SEM, Social Media, Email Marketing, Content Marketing).
Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, SEMRush, Ahrefs, etc.).
Experience in setting up and optimizing PPC campaigns (Google Ads, Meta Ads).
Strong understanding of SEO principles and best practices.
Excellent written and verbal communication skills with the ability to create engaging content.
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
Strong analytical skills with the ability to interpret data and make data-driven decisions.
Ability to multitask, prioritize, and manage projects effectively in a fast-paced, deadline-driven environment.
Proactive, self-motivated, and a team player.
Preferred Skills (Bonus Points):
Certifications in Google Ads, Google Analytics, HubSpot, or other relevant digital marketing platforms.
Basic understanding of HTML, CSS, or content management systems (CMS).
Experience with A/B testing and conversion rate optimization (CRO).
Familiarity with marketing automation tools.
What We Offer:
Competitive salary and benefits package.
Opportunity to work with a talented and collaborative team.
Exposure to diverse and exciting digital marketing projects.
Continuous learning and professional development opportunities.
A dynamic and supportive work environment.
Job Type: Full-time
Pay: ?15,000.00 - ?30,000.00 per month
Work Location: In person
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