FindMyGuru and SkillVedika Edutech are innovative education platforms committed to connecting learners with expert tutors and offering industry-aligned professional courses. Our goal is to empower students, teachers, and institutions through quality learning, career-oriented training, and impactful digital experiences.
Role Overview:
We are looking for a dynamic and creative
Digital Marketing Executive
to plan, execute, and optimize online marketing campaigns across multiple platforms. The ideal candidate will have a strong understanding of the education sector, digital trends, and strategies to generate leads and brand visibility.
Key Responsibilities:
Plan and execute digital marketing campaigns across Google Ads, Facebook, Instagram, LinkedIn, and YouTube.
Develop engaging content for social media posts, blogs, and promotional materials.
Manage and grow social media presence for both FindMyGuru and SkillVedika.
Run paid campaigns to drive traffic, student leads, and tutor sign-ups.
Monitor and analyze campaign performance using analytics tools (Google Analytics, Meta Ads Manager, etc.).
Work closely with the sales and academic teams to align marketing efforts with business goals.
Optimize website and landing pages for SEO and lead generation.
Handle e-mail marketing campaigns and WhatsApp broadcast promotions.
Stay updated with the latest digital marketing trends, tools, and best practices.
Required Skills & Qualifications:
Bachelor's degree in Marketing, Communications, or a related field.
1-3 years of experience in digital marketing (preferably in the EdTech or training domain).
Strong knowledge of SEO, SEM, social media marketing, and content strategy.
Hands-on experience with digital tools such as Google Ads, Meta Business Suite, Canva, and Mailchimp.
Good understanding of lead funnels, conversion tracking, and performance optimization.
Excellent communication and creative thinking skills.
Preferred:
Experience in promoting educational courses, online training programs, or tutor platforms.
Familiarity with influencer marketing or video content creation for education brands.
Job Type: Full-time
Work Location: In person
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