Job Description

About SkillVedika

SkillVedika is an EdTech company dedicated to empowering learners with industry-relevant, future-ready skills. We aim to bridge the gap between education and employability through innovative learning programs. We are looking for a

Digital Marketing Executive

who can drive our online presence, lead generation, and brand awareness.

Key Responsibilities

Plan, execute, and manage digital marketing campaigns across Google Ads, Facebook, Instagram, LinkedIn, and other channels. Drive

SEO/SEM strategies

to increase organic traffic and rankings. Manage social media handles and ensure consistent engagement with the target audience. Create, monitor, and optimize campaigns to achieve performance metrics (CPC, CPL, CTR, ROI). Collaborate with content and design teams for ad creatives, blogs, and promotional content. Implement lead generation strategies and optimize funnels for better conversions. Track, analyze, and report campaign performance using Google Analytics and other tools. Conduct competitor analysis and stay updated on digital marketing trends.

Required Skills & Qualifications

Bachelor's degree in Marketing, Business, or a related field. 2-4 years of proven digital marketing experience (preferably in the EdTech sector). Strong knowledge of

SEO, SEM, Google Ads, Facebook/Meta Ads, and LinkedIn Campaigns

. Proficiency with digital marketing tools (Google Analytics, Search Console, SEMrush/Ahrefs, etc.). Experience in

lead generation and performance marketing

. Basic knowledge of design tools (Canva/Photoshop) is an added advantage. Excellent communication, analytical, and problem-solving skills.

Key Skills

SEO & SEM Google Ads & Facebook Ads Social Media Marketing (LinkedIn, Instagram, YouTube) Email Marketing & Automation Content Marketing & Copywriting Web Analytics & Reporting Lead Generation & Funnel Optimization

What We Offer

Competitive salary package. Opportunity to work in the fast-growing

EdTech industry

. Professional growth and exposure to end-to-end digital marketing. Collaborative, innovative, and learning-oriented work culture.

About SkillVedika

SkillVedika is an EdTech company dedicated to empowering learners with industry-relevant, future-ready skills. We aim to bridge the gap between education and employability through innovative learning programs. We are looking for a

Digital Marketing Executive

who can drive our online presence, lead generation, and brand awareness.

Key Responsibilities

Plan, execute, and manage digital marketing campaigns across Google Ads, Facebook, Instagram, LinkedIn, and other channels. Drive

SEO/SEM strategies

to increase organic traffic and rankings. Manage social media handles and ensure consistent engagement with the target audience. Create, monitor, and optimize campaigns to achieve performance metrics (CPC, CPL, CTR, ROI). Collaborate with content and design teams for ad creatives, blogs, and promotional content. Implement lead generation strategies and optimize funnels for better conversions. Track, analyze, and report campaign performance using Google Analytics and other tools. Conduct competitor analysis and stay updated on digital marketing trends.

Required Skills & Qualifications

Bachelor's degree in Marketing, Business, or a related field. 2-4 years of proven digital marketing experience (preferably in the EdTech sector). Strong knowledge of

SEO, SEM, Google Ads, Facebook/Meta Ads, and LinkedIn Campaigns

. Proficiency with digital marketing tools (Google Analytics, Search Console, SEMrush/Ahrefs, etc.). Experience in

lead generation and performance marketing

. Basic knowledge of design tools (Canva/Photoshop) is an added advantage. Excellent communication, analytical, and problem-solving skills.

Key Skills

SEO & SEM Google Ads & Facebook Ads Social Media Marketing (LinkedIn, Instagram, YouTube) Email Marketing & Automation Content Marketing & Copywriting Web Analytics & Reporting Lead Generation & Funnel Optimization

What We Offer

Competitive salary package. Opportunity to work in the fast-growing

EdTech industry

. Professional growth and exposure to end-to-end digital marketing. Collaborative, innovative, and learning-oriented work culture.
Job Type: Full-time

Work Location: In person