Job Description

Job Summary

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A Digital Marketing Executive is responsible for developing and executing online marketing strategies to drive brand awareness, traffic, and lead generation through digital channels such as social media, SEO, SEM, email marketing, and content marketing.

Roles and Responsibilities

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1. SEO & Website Management

Optimize website content for SEO (on-page & off-page) Monitor and analyze website performance using Google Analytics/Search Console Improve website rankings through link-building strategies

2. Social Media Marketing

Plan, create, and schedule engaging content across platforms (Facebook, Instagram, LinkedIn, Twitter, etc.) Run paid ad campaigns and measure their effectiveness Respond to followers, comments, and queries in a timely manner

3. Content Creation

Develop digital content including blogs, infographics, banners, and videos Collaborate with the content team and designers to create brand-aligned content Ensure content is optimized for digital platforms

4. Email & SMS Marketing

Create and execute targeted email marketing campaigns Maintain and segment mailing lists Monitor email performance (open rate, click-through rate)

5. Paid Advertising (PPC/SEM)

Manage Google Ads (Search, Display, Video) Optimize ad performance and maintain budget Track KPIs and conversions from paid channels

6. Analytics and Reporting

Track digital marketing KPIs (ROI, CTR, bounce rate, etc.) Generate weekly/monthly performance reports Use tools like Google Analytics, SEMrush, and HubSpot

7. Marketing Campaign Management

Support the launch of digital campaigns Coordinate with designers, agencies, and internal teams Analyze market trends and competitor strategies

Key Skills Required

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Proficiency in SEO, SEM, Google Ads, and Facebook Ads Knowledge of digital tools like Google Analytics, Canva, HubSpot, etc. Basic knowledge of HTML, CSS (optional but preferred) Creative thinking and attention to detail Strong communication and teamwork skills

Educational Qualification

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Bachelor's or Master's degree in Marketing, Digital Media, or related field Certifications in Digital Marketing (e.g., Google Digital Garage, HubSpot, etc.) preferred

Experience

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0 - 1 years of experience in a digital marketing role
Job Types: Full-time, Permanent, Fresher

Pay: From ?20,000.00 per month

Benefits:

Health insurance Provident Fund
Schedule:

Day shift Fixed shift Morning shift
Supplemental Pay:

Yearly bonus
Experience:

Google Ads: 1 year (Required) Facebook Advertising: 1 year (Preferred)
Work Location: In person