The Digital Marketing Specialist will be responsible for planning, executing, and optimizing digital marketing campaigns that align with business goals. The ideal candidate must have experience and a strong understanding of digital strategies.
ROLES AND RESPONSIBILITIES
Develop and implement integrated digital marketing strategies to promote aluminium doors, windows, and facade products.
Manage SEO, SEM, and PPC campaigns to drive website traffic and generate B2B/B2C leads.
Manage and grow the company's social media presence (LinkedIn, Instagram, Facebook, YouTube).
Design and execute email marketing campaigns and lead nurturing workflows.
Collaborate with the sales and design teams to align digital marketing with product positioning and customer journey.
Monitor and analyse campaign performance through tools like Google Analytics, Google Ads, and CRM dashboards.
Oversee website updates and ensure SEO-friendly structure, layout, and performance.
Conduct regular competitor benchmarking and stay updated on digital trends in the construction and building materials industry.
Maintain marketing asset library including brochures, case studies, video content, and product showcases.
QUALIFICATION & SKILL
Bachelor's degree
3-6 years of hands-on digital marketing experience,
Perks and Benefit
1. Insurance
2.PF
3. Bonus
4.Increment
Contact - 8925525853 HR
Prefer- Chennai Female candidate
Job Type: Full-time
Pay: From ?30,000.00 per month
Experience:
Advertising sales: 4 years (Required)
Work Location: In person
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