Job Description

Location:

Chennai

Experience:

1 to 3 Years



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Job description

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Responsibilities:

Create and manage content for

Instagram, Facebook, LinkedIn, Twitter (X)

Design social media creatives using

Photoshop, Illustrator, or Canva

Plan and execute social media strategies and content calendars Manage, monitor, and optimize

paid social media ad campaigns

Plan, create, and manage Google Ads campaigns

(Search, Display & basic Performance Max) Conduct

keyword research

, match types selection, and

bid strategy management

Write and optimize

Google search ad copies

and extensions Monitor

CTR, CPC, conversions, Quality Score

, and ROI Perform

A/B testing

for ads and landing pages (coordination level) Track performance using

Google Analytics & Google Ads reports

Engage with followers and respond to comments and messages Coordinate with internal teams and handle client communication Stay updated with social media and digital advertising trends


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Skill Requirements:

1-3 years of experience in

digital marketing or social media management

Proficiency in

Photoshop, Illustrator, and/or Canva

Basic video editing skills for

reels and short-form content

Experience with

Meta Ads Manager

Strong working knowledge of Google Ads

, including: Campaign setup and structuring Keyword research and bidding strategies Conversion tracking and optimization Budget planning and performance analysis Knowledge of influencer marketing and brand collaborations Experience using content calendars and scheduling tools Strong communication and client-handling skills * Ability to manage multiple projects independently