Job Description

:

Truckrr Information Services Pvt is seeking a proactive and results-driven Digital Marketing Executive to drive our online presence and enhance brand visibility. The ideal candidate will have a passion for digital marketing, a strong analytical mindset, and the ability to develop and execute effective strategies across various online channels. If you are a creative problem-solver with a knack for data analysis and a proven track record of optimizing digital marketing campaigns, we want to hear from you.

WORK FROM OFFICE

Job Title: Digital Marketing Executive
Location: Chennai
Position Type: Full-Time
Experience:2-3 years

Roles and Responsibilities:

Manage Google AdWords campaigns to improve Return on Investment (ROI) and generate detailed reports on campaign performance. Develop performance metrics and key performance indicators (KPIs) to assess campaign effectiveness, provide recommendations for improvement, and continually revise campaign strategy. Utilize web analytics data to understand user behaviour, track key metrics, and make data-driven decisions to optimize digital marketing initiatives. Integrate SEM campaigns, including Paid Search (PPC), Search Engine Optimization (SEO), social media advertising, and other paid/non-paid mediums, to maximize online visibility and drive traffic to our platforms. Oversee Search Engine Optimization (SEO) efforts for select products, collaborating with SEO agencies to implement best practices and generate comprehensive reports on SEO performance. Execute Google Ads and LinkedIn Ads campaigns, monitoring performance metrics and adjusting targeting and messaging as needed to achieve campaign objectives. Manage content calendar and oversee content creation efforts, ensuring alignment with brand messaging and strategic objectives. Identify, evaluate, and coordinate participation in events, webinars, PR opportunities, and publications to increase brand awareness and reach target audiences. Utilize HubSpot for marketing automation, including email campaigns, lead nurturing, and customer segmentation, to streamline marketing processes and improve efficiency. Implement content marketing initiatives across organic and paid channels, leveraging a mix of written, visual, and multimedia content to engage audiences and drive conversions. Drive product marketing-led branding and thought leadership initiatives, positioning our products as industry leaders and driving customer engagement and loyalty.
Qualifications:

Bachelor's degree in Marketing, Business Administration, or a related field. 2-4 years of experience in digital marketing, with a focus on SEM, SEO, and paid advertising campaigns. Proven experience managing Google AdWords campaigns and generating detailed performance reports. Strong analytical skills, with the ability to interpret data, draw actionable insights, and make data-driven decisions. Proficiency in web analytics tools such as Google Analytics, SEMrush, or similar platforms. Experience with marketing automation platforms, preferably HubSpot. Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external partners. Creative thinking and problem-solving abilities, with a proactive and results-oriented mindset. Demonstrated ability to manage multiple projects simultaneously and prioritize tasks in a fast-paced environment. A passion for digital marketing and staying up-to-date with industry trends and best practices.
Job Type: Full-time

Pay: ₹25,000.00 - ₹30,000.00 per month

Benefits:

Food provided
Experience:

Digital marketing: 2 years (Preferred)
Work Location: In person