Job Description

We are looking for a performance-driven Digital Marketing Executive with strong expertise in Organic SEO and Paid PPC campaigns. The ideal candidate will be responsible for planning, executing, and optimizing end-to-end digital marketing strategies to improve organic visibility, lead generation, and ROI. Experience working in a client-facing, multi-industry environment and exposure to AI-driven marketing tools will be a strong advantage.

Key Responsibilities

Organic SEO Responsibilities

Develop and execute

comprehensive SEO strategies

to increase organic traffic, improve keyword rankings, and enhance search engine visibility Conduct in-depth

keyword research and competitive analysis

using tools such as Google Keyword Planner, SEMrush Optimize on-page SEO elements including

meta titles, descriptions, headers, internal linking

, and content structure Collaborate with content teams to ensure

SEO-optimized, intent-driven content

that aligns with business goals Plan and execute

link-building strategies

to acquire high-quality backlinks and improve domain authority Perform

technical SEO audits

focusing on site speed, mobile responsiveness, crawlability, indexing, and URL structure Monitor and analyze SEO performance using

Google Analytics, Google Search Console

, and other SEO tools Prepare detailed SEO performance reports with

actionable insights and recommendations

Paid Marketing (PPC & SEM) Responsibilities

Plan, execute, and optimize

paid search and paid social campaigns

across Google Ads, Bing Ads, LinkedIn Ads, Meta Ads, etc. Manage

campaign budgets

, bid strategies, and allocations to maximize ROI and cost efficiency Create compelling

ad copies, creatives, and landing pages

, and conduct A/B testing to improve conversions Perform

audience research, targeting, segmentation

, and remarketing strategies across platforms Track and analyze campaign performance using

Google Ads, Bing Ads, and social analytics tools

Provide data-driven insights and continuous optimization recommendations to improve campaign effectiveness Execute

cross-platform integrated marketing campaigns

, ensuring consistent messaging and platform-specific optimization
Nice to have:

Execute

email marketing campaigns

including lead nurturing, drip campaigns, and newsletters Use

AI marketing tools

for content creation, automation, reporting, and campaign optimization Coordinate with designers for

basic creatives

such as banners, ad visuals, and social media posts Collaborate with

design, development, sales, and content teams

for seamless campaign execution Stay updated with the latest

digital marketing trends, algorithm updates, and best practices

Present performance reports and strategic recommendations to

management and clients

Desired Skills & Qualifications

2-3 years of hands-on experience in

SEO and PPC campaign management

Strong working knowledge of

SEO, SEM, SMO, and Paid Advertising

Proficiency in tools such as

Google Analytics, Google Ads, SEMrush, Search Console

Experience with

email marketing platforms

(Mail chimp) Working knowledge of

WordPress

and landing page optimization Familiarity with

AI tools for digital marketing and analytics

Strong analytical skills with the ability to translate data into actionable insights Excellent communication and cross-functional collaboration skills
Preferred / Added Advantages

Client-handling experience in an

IT services or software product company

Exposure to

multiple industries client handling

Certifications in

Google Ads, Google Analytics, SEO, or Digital Marketing

Experience with

B2B, SaaS, or lead-generation-focused campaigns

Job Types: Full-time, Permanent

Pay: ₹30,000.00 - ₹35,000.00 per month

Benefits:

Health insurance Paid sick time Paid time off
Work Location: In person