Job Description

A Digital Marketing Executive in a hospital develops and executes online strategies (SEO, Social Media, Email, Content) to boost brand, attract patients, and manage reputation, working with medical teams to create compliant, patient-focused campaigns, analyze data for growth, manage budgets, and handle community outreach to enhance the hospital's community health presence and service promotion. Core Responsibilities

Strategy & Planning:

Create comprehensive digital marketing plans aligned with hospital goals, identifying target patient groups and market trends.

Campaign Management:

Develop, launch, and oversee multi-channel campaigns (SEO, SEM, Social Media, Email, Content Marketing).

Content Creation:

Produce engaging content (blogs, videos, posts, newsletters) for online platforms, ensuring medical accuracy and compliance.

Website Management:

Maintain and update the hospital website, optimizing it for user experience and search engines (SEO).

Social Media Management:

Manage all social channels, fostering patient engagement and community building.
Key Duties

Brand & Reputation:

Enhance brand presence, manage online reputation, and ensure consistent messaging.

Collaboration:

Work closely with clinical & administrative staff to promote new services and maintain unified communication.

Data Analysis:

Track campaign performance using analytics, reporting on metrics, and adjusting strategies.

Market Research:

Analyze trends, patient feedback, and competitor activities to find growth opportunities.

Budget Management:

Assist in preparing and monitoring marketing budgets.

Community & Events:

Organize digital promotion for events, seminars, and community outreach programs.
Essential Skills

Digital Marketing Expertise (SEO, SMM, PPC, Email). Strategic Thinking & Analytical Skills. Communication & Copywriting. Understanding of Healthcare Regulations.
Job Type: Full-time

Benefits:

Health insurance Provident Fund
Work Location: In person