Job Description

We are looking for a highly motivated Digital Marketing Executive with a flair for technical content writing, brochure creation and a passion for SEO-driven digital marketing. This is an excellent opportunity to kickstart your career in a B2B SaaS environment, working with cloud and DevOps products. You will help create content that drives website traffic, boosts online visibility and generates qualified leads.

Key Responsibilities:

Create and edit technical content including blogs, landing pages, product documentation, video editing, case studies and whitepapers using SEO best practices. Assist in planning and executing digital marketing campaigns across SEO, Google Ads (PPC), email marketing and social media platforms (LinkedIn, Twitter/X). Optimize website content for search engines with a focus on on-page SEO, off-page SEO, keyword research and content strategy. Use CMS platforms (e.g., WordPress, HubSpot) to manage and publish website content. Collaborate with product and development teams to understand complex technical topics and translate them into engaging content. Analyze website and campaign performance using tools like Google Analytics, GA4, Google Search Console, Ahrefs, SEMrush or Moz. Support email marketing initiatives, including drip campaigns and marketing automation using tools like Mailchimp, HubSpot or ActiveCampaign. Apply basic graphic design skills using Canva or Adobe Creative Suite to create visuals for blogs and campaigns. Contribute to technical SEO improvements, such as site speed optimization, structured data and internal linking. Explore and implement AI-powered marketing tools (e.g., ChatGPT, Jasper) to scale content creation and engagement.

Qualifications & Skills:

Bachelor's degree in Marketing, Mass Communication, Computer Science, or a related field. 0.6 - 1 year of experience or internship experience in digital marketing or technical content writing. Familiarity with SEO tools (Ahrefs, Moz, SEMrush), Google Search Console and Google Analytics. Exposure to B2B tech marketing, preferably in SaaS, DevOps or cloud solutions. Basic knowledge of HTML, CSS or JavaScript is a plus. Excellent writing skills with a strong grasp of technical concepts and an ability to simplify complex ideas. Self-starter with a creative mindset and analytical thinking. Experience working with CMS platforms, email tools and social media scheduling tools is preferred. Immediate joiners are highly preferred.
Job Type: Full-time

Pay: ₹120,000.00 - ₹250,000.00 per year

Application Question(s):

Are you an immediate joiner?
Experience:

Digital marketing: 1 year (Required)
Location:

Coimbatore, Tamil Nadu (Required)
Shift availability:

Day Shift (Required) Night Shift (Required)
Work Location: In person