Job Description

As a

Digital Marketing Executive

, you will be responsible for managing and executing organic marketing strategies across SEO, Social Media Optimization, and Email Marketing. The ideal candidate will be performance-driven, highly organized, and passionate about using the latest tools and trends to grow visibility, engagement, and conversions.

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Key Responsibilities

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Organic SEO (Search Rankings Focus)

Conduct advanced keyword research, competitor analysis, and technical audits. Optimize website elements including meta titles, descriptions, schema, and internal linking. Improve technical SEO aspects including site speed, mobile optimization, and crawlability. Collaborate with content creators to publish SEO-rich blogs, landing pages, and resources. Monitor SERP performance using

Google Analytics, Search Console, Ahrefs/SEMrush

, etc. Share monthly reports with actionable SEO insights and improvements.
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Social Media Optimization (SMO)

Manage and grow presence on

LinkedIn, Instagram, YouTube, Facebook, X (Twitter), and Pinterest

. Develop and schedule content calendars with creatives, carousels, stories, reels, and more. Drive brand engagement through trending posts, campaigns, and community management. Monitor analytics to boost engagement (likes, shares, comments, saves, followers).
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?? Email Marketing (HubSpot Focus)

Design and execute

high-performance email campaigns

using HubSpot. Segment lists and personalize content for better open rates and click-throughs. A/B test subject lines, content blocks, and CTAs. Analyze performance and continuously optimize for delivery, engagement, and conversions.

Qualifications

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Skills Qualifications

2-4 years of hands-on experience in

Organic SEO, SMO, and Email Marketing

. Solid knowledge of tools like

Google Analytics, Search Console, Ahrefs, SEMrush

. Experience with

HubSpot

or similar email marketing platforms. Familiarity with

WordPress

, basic

HTML/CSS

, and landing page optimization. Excellent writing, reporting, and communication skills. Strong awareness of digital marketing trends, AI tools, and platform algorithms.
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Key Competencies

Data-driven decision-making Strategic and creative mindset Strong execution skills and consistency Team player with the ability to manage time and tools * Passion for testing, learning, and continuous improvement