Job Description

Job Title:

Digital Marketing Executive

Experience:

3 - 5 years

Location:

Porur,Chennai

Job Type:

Full-time

Role Overview:

The Digital Marketing Executive will be responsible for planning, executing, and optimizing online marketing campaigns across various digital channels. The role requires a mix of creative and analytical skills to drive brand awareness, engagement, and lead generation.

Key Responsibilities:

Plan and execute digital marketing campaigns across

Google Ads, Meta Ads (Facebook/Instagram), LinkedIn Ads

, and other relevant platforms. Manage

SEO and SEM

activities to increase website visibility and organic traffic. Develop and manage engaging content for

social media, email marketing, and blogs

. Track and analyze campaign performance using tools like

Google Analytics, Search Console, and Ads Manager

. Coordinate with the design and content teams to ensure brand consistency and creative effectiveness. Optimize landing pages and user funnels for better conversion rates. Conduct competitor analysis and market research to identify new growth opportunities. Support in planning and executing online events, webinars, and promotional activities.

Required Skills & Qualifications:

Bachelor's degree in Marketing, Business, Communications, or a related field. 3-5 years of experience in digital marketing or performance marketing roles. Strong knowledge of

Google Ads, Meta Ads, SEO, SEM, and email marketing tools

. Proficiency with

analytics tools (Google Analytics, Semrush, etc.)

. Good understanding of

content marketing and social media strategies

. Ability to work independently and as part of a cross-functional team.

Preferred Skills (Good to Have):

Basic understanding of

Canva, Adobe tools, or video editing

for digital creatives. Experience with

marketing automation tools.

Knowledge of

WordPress or website CMS platforms

. Experience with

AI-driven marketing automation platforms

. Familiarity with

AI tools for graphic design, video creation, and social media scheduling

.

Key Performance Indicators (KPIs):

Growth in website traffic and social media engagement. Improvement in lead generation and conversion rates. ROI from digital ad campaigns. SEO performance (keyword rankings, organic reach).
Job Type: Full-time

Pay: ₹35,000.00 - ₹40,000.00 per month

Work Location: In person