Plan and execute all digital marketing activities, including SEO/SEM, email marketing, social media, content marketing, and display advertising campaigns.
Manage and maintain the company's website and social media presence across all digital platforms (Facebook, Instagram, LinkedIn, YouTube, X, etc.).
Measure and report performance of all digital campaigns and assess against goals (ROI and KPIs).
Identify trends and insights, and optimize spend and performance based on insights.
Collaborate with internal teams (content, design, sales) to create engaging digital content.
Manage Google Ads, Meta Ads, and other paid advertising campaigns.
Ensure brand consistency across all digital channels.
Develop and monitor SEO/SEM strategies to increase online visibility and organic traffic.
Stay up to date with new digital marketing trends, technologies, and best practices.
Key Skills & Competencies:
Strong understanding of digital marketing concepts and best practices.
Hands-on experience with Google Ads, Meta Business Suite, Google Analytics, and SEO tools (e.g., SEMrush, Ahrefs, Moz).
Good knowledge of social media advertising and content creation.
Excellent communication and writing skills.
Analytical mindset and critical thinking.
Ability to work independently and as part of a team.
Qualifications:
Bachelor's degree in Marketing, Business, Communications, or related field.
2-3 years of experience in digital marketing
Certification in Google Ads, Analytics, or Meta Blueprint is an added advantage.
Job Type: Full-time
Pay: ?25,000.00 - ?30,000.00 per month
Work Location: In person
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