Job Description

Job descriptionKey Responsibilities

1. Campaign Strategy and Execution

Plan, execute, and optimize digital marketing campaigns for real estate projects across Meta, Google Ads, and LinkedIn. Develop lead generation funnels tailored for property inquiries and conversions. Manage pre-launch, launch, and post-launch campaign strategies for residential and commercial projects. Track campaign ROI and ensure effective utilization of ad budgets.
2. Social Media Marketing

Handle project-specific social media pages with consistent posting and engagement. Work with the creative team to develop property-focused content -- including project teasers, walkthroughs, amenities highlights, and testimonial videos. Run targeted ads to drive awareness and lead generation in specific geographies.
3. SEO and Content Marketing

Conduct keyword research relevant to property searches, locations, and real estate trends. Optimize landing pages and project websites for better visibility on Google Search. Coordinate with the content team to publish blogs and articles related to real estate investments, locality highlights, and project updates.
4. Analytics and Insights

Use Google Analytics, Meta Insights, and CRM dashboards to monitor campaign performance. Analyze lead quality, source efficiency, and conversion rates to improve performance. Prepare weekly and monthly reports with actionable insights for the internal team and clients.
5. Email and WhatsApp Marketing

Execute email drip campaigns for nurturing leads and updating prospects about launches, offers, and site visits. Integrate and manage WhatsApp marketing for project promotions and quick customer engagement.
6. Innovation and Collaboration

Stay ahead of real estate marketing trends, ad formats, and creative ideas. Work closely with the design and content teams to develop visually compelling project campaigns, brochures, and walkthrough ads. Collaborate with the client servicing team to ensure campaign objectives are met.
Qualifications and Skills

Experience:

2-3 years of hands-on experience in digital marketing

Core Skills:

Proficiency in Meta Ads Manager, Google Ads, and LinkedIn Campaign Manager. Strong understanding of real estate lead generation funnels, audience targeting, and retargeting strategies. Good knowledge of SEO, SEM, and content marketing principles. Familiarity with CRM tools and marketing automation
Soft Skills:

Excellent communication and client coordination skills. Creativity, attention to detail, and adaptability to project-specific requirements. Strong analytical and reporting ability. Ability to manage multiple projects and meet timelines in a fast-paced environment.
Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹30,000.00 per month

Work Location: In person