Plan and execute digital marketing campaigns (paid and organic) across platforms: Google Ads, Facebook, Instagram, LinkedIn, etc.
Coordinate with creative teams for campaign creatives, ad copies, and landing pages.
Analyze campaign performance, generate reports, and optimize campaigns for KPIs (CTR, CPL, ROI, etc.).
Manage client communication and present performance updates regularly.
Conduct keyword research, competitor benchmarking, and A/B testing.
Oversee social media calendars, content scheduling, and engagement tracking.
Stay updated with platform algorithm changes, ad formats, and industry best practices.
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