Job Description

Key Responsibilities:

Developing and Implementing Campaigns:

Planning, creating, and executing digital marketing campaigns across various platforms to achieve specific marketing objectives.

Managing Digital Channels:

Overseeing and optimizing performance on channels like social media, email, search engines (SEO/SEM), and other relevant online platforms.

Content Creation and Optimization:

Developing engaging content for websites, social media, and other digital channels, ensuring it aligns with the brand's messaging and target audience.

Analyzing Data and Performance:

Tracking, analyzing, and reporting on campaign performance using tools like Google Analytics, social media analytics, and other relevant platforms.

Staying Updated on Trends:

Keeping abreast of the latest digital marketing trends, tools, and best practices to ensure the company stays ahead of the curve.

Collaboration and Communication:

Working closely with other marketing team members, designers, developers, and potentially external agencies to ensure seamless campaign execution.

Skills and Qualifications:

Strong understanding of digital marketing channels and strategies:

Experience with social media marketing, email marketing, SEO, SEM, and content marketing.

Analytical and data-driven:

Ability to analyze data, track performance, and identify areas for optimization.

Excellent communication and collaboration skills:

Ability to work effectively with internal teams and external partners.

Creative and innovative:

Ability to develop engaging content and campaigns that resonate with the target audience.

Proficiency in relevant tools:

Experience with social media management tools, email marketing platforms, Google Analytics, and other relevant digital marketing tools.
In essence, a Digital Marketing Executive is a key player in driving a company's online presence, engagement, and ultimately, business growth.

Job Types: Full-time, Permanent

Pay: ₹21,000.00 - ₹30,000.00 per month

Benefits:

Health insurance Paid sick time Paid time off
Ability to commute/relocate:

Ashok Nagar, Chennai, Tamil Nadu: Reliably commute or planning to relocate before starting work (Preferred)
Work Location: In person

Expected Start Date: 18/08/2025