Job Description

Key Responsibilities:

Developing and Implementing Digital Marketing Strategies:

This involves creating comprehensive plans across various channels like social media, email, search engines, and websites.

Managing Social Media:

Overseeing all company social media accounts, creating engaging content, and monitoring performance.

Optimizing Website Content:

Ensuring website content is user-friendly, informative, and optimized for search engines.

Analyzing Campaign Performance:

Measuring and reporting on the effectiveness of digital marketing efforts using web analytics tools.

Staying Up-to-Date:

Keeping abreast of the latest digital marketing trends, technologies, and best practices.

Managing Budgets:

Developing and maintaining a budget for digital marketing activities.

Building Inbound Marketing Strategies:

Creating content and campaigns to attract potential customers to the business.

Collaboration:

Working with other teams, such as sales and design, to ensure alignment and consistency in marketing efforts.

Monitoring Competition:

Keeping an eye on competitor activities and identifying opportunities for improvement.

Training and Mentoring:

May be involved in training and mentoring other team members.

Reporting:

Providing regular reports on campaign performance and key metrics to senior management.

SEO & SEM:

Implementing and managing SEO (Search Engine Optimization) and SEM (Search Engine Marketing) strategies.

Content Creation & Marketing:

Developing engaging content for various platforms, including blog posts, social media updates, and website copy.

Email Marketing & Lead Generation:

Creating and managing email marketing campaigns to nurture leads and drive conversions.

Paid Advertising & PPC Campaigns:

Managing and optimizing paid advertising campaigns, such as Google Ads and social media ads.

Website & Landing Page Optimization:

Improving website and landing page design and functionality to enhance user experience and conversions.

Data Analysis & Performance Tracking:

Analyzing data from various sources to track campaign performance and identify areas for improvement.
Job Type: Full-time

Pay: ₹15,000.00 - ₹20,000.00 per month

Schedule:

Day shift
Work Location: In person