Digital Marketing Executive

Year    Tiruchchirappalli, TN, IN, India

Job Description

Job Title:

Digital Marketing Executive (Google & Meta Ads)

Location:

Trichy, Tamil Nadu

Department:

Digital Marketing

Reporting To:

Digital Marketing Manager / Branch Head

Job Summary:



We are seeking a skilled and data-driven

Digital Marketing Executive

with hands-on experience in managing and optimizing

Google Ads and Meta (Facebook & Instagram) campaigns

. The ideal candidate will be responsible for planning, executing, monitoring, and improving paid advertising strategies to achieve measurable business growth and ROI.

Key Responsibilities:



Plan, create, and manage

Google Ads

(Search, Display, Video, Shopping) and

Meta Ads

(Facebook & Instagram) campaigns. Conduct

keyword research

, audience targeting, and competitor analysis. Monitor campaign performance, analyze results, and optimize for better conversions and ROI. Manage

budget allocation

, bids, and daily ad spends efficiently. Develop and implement

remarketing and lead generation strategies

. Collaborate with the content and design teams to ensure ad creatives align with campaign goals. Track and report on

KPIs

such as CTR, CPC, CPA, and conversion rates. Stay up to date with the latest

digital advertising trends, algorithm updates, and best practices

. Ensure all campaigns comply with Google and Meta ad policies.

Required Skills & Qualifications:



Bachelor's degree in Marketing, Digital Media, or a related field. 1-3 years of hands-on experience in

Google Ads and Meta Ads

campaign management. Proficiency with

Google Ads Manager, Meta Business Suite, and Google Analytics

. Strong analytical skills and experience with data-driven decision-making. Excellent communication and teamwork abilities. Certification in

Google Ads / Meta Ads

is an added advantage.

Preferred Attributes:



Experience in

lead generation

and

e-commerce marketing

. Creative mindset for designing and testing ad creatives. Ability to manage multiple campaigns simultaneously under tight deadlines.
Job Types: Full-time, Permanent

Pay: ₹15,000.00 - ₹30,000.00 per month

Benefits:

Leave encashment Paid time off
Work Location: In person

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Job Detail

  • Job Id
    JD4579079
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Tiruchchirappalli, TN, IN, India
  • Education
    Not mentioned
  • Experience
    Year