Job Description

This is a remote position.
At ZipNom Technologies Pvt. Ltd., we help startups, SMEs, and enterprises grow through innovation-driven IT solutions -- from web and app development to AI, cloud, and automation. To scale our digital presence and client acquisition, we're seeking a skilled Digital Marketing Executive to lead and execute impactful online marketing strategies.
Role Overview
As a Digital Marketing Executive, you'll be responsible for planning, implementing, and managing digital marketing campaigns across multiple channels -- including social media, email, search, and paid ads. You'll work closely with the design, content, and business teams to generate qualified leads, improve engagement, and boost brand visibility.
Key Responsibilities
Develop, plan, and execute digital marketing campaigns to promote ZipNom's services and products.
Manage social media platforms (LinkedIn, Instagram, Facebook, X, YouTube) -- from content creation to engagement.
Run and optimize Google Ads, Meta Ads, and LinkedIn Ads campaigns.
Work on SEO (on-page, off-page, and technical) to improve website rankings.
Coordinate email marketing campaigns using automation tools (Zoho Campaigns, Mailchimp, etc.).
Conduct keyword research, market analysis, and competitor tracking.
Collaborate with the design and content teams to create marketing assets and creatives.
Track, measure, and report campaign performance through analytics tools (Google Analytics, Search Console, etc.).
Manage website content updates, landing pages, and blogs in coordination with the web team.
Suggest and implement new growth strategies based on data and trends.
Requirements
Minimum 3 years of experience in digital marketing (IT services preferred).
Strong understanding of SEO, SEM, SMM, and PPC strategies.
Proficiency with Google Ads, Meta Business Suite, and LinkedIn Campaign Manager.
Hands-on experience with Google Analytics, Search Console, Tag Manager, and UTM tracking.
Familiarity with email marketing and automation tools (Zoho Campaigns, Mailchimp, Sendinblue).
Basic knowledge of WordPress or CMS platforms for content updates.
Strong analytical, creative, and problem-solving skills.
Ability to plan and execute marketing campaigns independently.
Excellent written and verbal communication skills.
Preferred Qualifications
Experience in B2B IT marketing or lead generation for tech services.
Knowledge of CRM systems (Zoho CRM preferred).
Basic understanding of graphic tools (Canva / Figma) for post creation.
Awareness of AI-driven marketing tools (ChatGPT, Jasper, etc.).
Benefits
Competitive salary with performance-based incentives.
Exposure to global marketing campaigns and tech-driven strategies.
Opportunity to lead branding and marketing for multiple products.
A collaborative, data-driven, and creative work culture.
Career growth opportunities in digital strategy and leadership.
Note:
We're looking for a marketer who combines creativity with strategy -- someone who doesn't just run ads but builds digital ecosystems that convert.
? At ZipNom, your marketing ideas become measurable impact.

Skills Required