Job Description

Job Summary:

We are looking for a Digital Marketing Executive to plan and manage paid advertising campaigns across Google and Meta platforms. The ideal candidate will be responsible for driving qualified leads, optimizing campaign performance, and contributing to the company's marketing goals through data-driven strategies and creative collaboration.

Key Responsibilities:

1. Paid Advertising (Google & Meta Platforms):

Plan, execute, and optimize paid campaigns across

Google Ads, Facebook, Instagram, and YouTube

. Build and manage

lead generation campaigns

focused on ROI and CPL targets. Conduct keyword research and develop

targeting strategies

for real estate projects. Monitor

campaign budgets, ad spends, bidding strategies

, and conduct

A/B testing

to improve performance.

2. Analytics & Performance Tracking:

Utilize

Google Analytics, Google Tag Manager, and Meta Pixel

for accurate conversion and behavior tracking. Analyze campaign data to identify trends, derive insights, and make data-backed optimization decisions. Prepare

weekly and monthly performance reports

with actionable insights for management.

3. Creative & Strategic Collaboration:

Work closely with

content, design, and sales teams

to develop effective ad creatives and high-converting landing pages. Recommend

new digital channels, strategies, and audience segments

to improve campaign performance and lead quality.

4. Market & Competitor Analysis:

Stay updated with

real estate advertising trends

, emerging tools, and competitor strategies. Leverage

local market insights

to tailor campaigns and enhance audience targeting.
Job Type: Full-time

Pay: ₹30,000.00 - ₹50,000.00 per month

Work Location: In person