Job Description

Requirements

1-3 years of experience

in digital marketing with strong hands-on expertise in

SEO (technical and content)

,

Google Ads

,

paid social campaigns and email-marketing

. Demonstrated proficiency in

Google Ads, Meta Ads, LinkedIn Ads, SEO, email marketing platforms, and Google Analytics.

Proven ability to

independently diagnose and resolve SEO, email and ad campaign performance issues

. Experience planning, executing, and optimising

email campaigns, including newsletters, drip campaigns, lead nurturing, and conversion-focused emails

. Experience managing and optimising

WordPress-based websites

. Hands-on experience leveraging

AI tools

for campaign optimisation, automation, email personalisation and content creation. Strong

visual and design sensibility

, with the ability to guide and review creative direction. Exceptional

attention to detail

across all marketing deliverables.

Project management experience

, with a proven track record of improving team performance and delivery.

Excellent verbal and oral communication skills

Responsibilities

Plan, develop, and execute integrated digital marketing campaigns across SEO, SEM, Paid Social, Email Marketing, Display Advertising, and Content Marketing. Own end-to-end email marketing initiatives, including campaign planning, list segmentation, automation workflows, subject line testing, and performance optimisation. Collaborate closely with creative and technical teams to drive website enhancements, landing page development, A/B testing, email-to-landing page funnel optimisation, and conversion improvements. Present digital marketing strategies, performance reports, and actionable insights to internal and external stakeholders regularly. Monitor, analyse, and optimise campaign performance across SEO, paid media, and email marketing using tools such as Google Analytics (GA4), Search Console, SEMrush, Ahrefs, Meta Ads Manager, LinkedIn Campaign Manager, email marketing platforms, and related tools. Prepare weekly and monthly performance reports with clear insights and data-driven recommendations, including email engagement and conversion metrics. Create and oversee the development of digital content, including blogs, email campaigns, social media posts, advertisements, and website copy. Identify growth opportunities and optimisation strategies to improve campaign performance, email engagement, and ROI continuously.
Job Types: Full-time, Permanent

Pay: ₹10,000.00 - ₹20,000.00 per month

Benefits:

Work from home
Experience:

Digital marketing: 1 year (Required)
Work Location: Remote