Job Description

We're looking for an experienced Digital Marketing Executive to own and drive SEO, content marketing, and social media initiatives for our B2B SaaS product. This role is key in ensuring we reach, engage, and convert our target audiences by crafting and implementing data-driven digital strategies. You'll work closely with the marketing team to increase brand visibility, drive organic growth, and establish a solid social presence.

Key Responsibilities

1. SEO Management

Develop and execute an on-page and off-page SEO strategy to increase search rankings and site traffic. Conduct keyword research and competitive analysis to identify growth opportunities. Optimize website elements (meta tags, image alt tags, URL structure, etc.) for search visibility. Track and analyze SEO performance using tools like Google Analytics, Ahrefs, or SEMrush. Manage link-building efforts to enhance domain authority and organic reach.

2. Content Marketing

Develop content strategies to drive awareness, engagement, and conversions. Collaborate with content writers and designers to create engaging blog posts, white papers, case studies, and website content. Perform content audits to ensure consistency, relevancy, and SEO optimization. Edit and proofread content for clarity, tone, and SEO best practices. Track content performance to optimize future content plans and support lead generation goals.

3. Miscellaneous Digital Marketing Tasks

Monitor competitor activity to stay informed on industry trends and insights. Collaborate with the product and sales teams to align marketing efforts with business goals. Support paid advertising campaigns, including Google Ads, to attract targeted traffic. Analyze digital marketing performance, prepare reports, and provide recommendations for improvement. Participate in brainstorming sessions to enhance overall digital marketing strategies.

Qualifications

Experience

: 1+ years in digital marketing, focusing on SEO & content.

Communication

: Excellent written and verbal skills for creating and sharing engaging content.

Analytical

: Strong analytical mindset to measure performance and adjust strategies.
This role is an excellent opportunity for a strategic, data-driven marketer to make an impact in a high-growth SaaS environment. If you're passionate about growing digital presence and driving results, we'd love to meet you!.

Job Types: Full-time, Permanent

Pay: ₹15,000.00 - ₹30,000.00 per month

Benefits:

Flexible schedule Work from home
Work Location: Remote