We are looking for a highly motivated and results-driven
Digital Marketing Executive
to join our marketing team at VIS. The ideal candidate should have hands-on experience in digital campaigns, SEO/SEM strategies, social media marketing, and performance analysis. This role will be central to driving lead generation, brand awareness, and ROI optimization across multiple platforms.
Key Responsibilities
Plan, execute, and optimize
digital marketing campaigns
across Google Ads, Facebook, Instagram, LinkedIn, and other relevant platforms.
Conduct
keyword research
and manage SEO activities to improve organic visibility.
Manage
SEM/PPC campaigns
with a focus on ROI optimization and performance tracking.
Create and monitor
social media campaigns
to drive engagement and brand awareness.
Develop and execute
email marketing campaigns
aligned with the content strategy.
Analyze campaign performance using
Google Analytics
and other tools; prepare regular performance reports.
Implement
marketing automation
tools to streamline lead nurturing and conversion.
Collaborate with the content and design team to create compelling ads, posts, and landing pages.
Monitor market trends, competitor activity, and suggest new digital strategies.
Ensure all digital campaigns are aligned with VIS's overall
brand strategy
and business goals.
Key Skills & Competencies
Strong knowledge of
SEO, SEM, PPC, Google Ads, Facebook Ads, Instagram Marketing, LinkedIn Marketing, and Email Marketing
.
Proven experience in
lead generation and performance marketing
.
Understanding of
Google Analytics, keyword research tools, and marketing automation platforms
.
Ability to design and execute effective
digital strategies
for brand growth.
Strong analytical mindset with a focus on
ROI optimization
.
Excellent communication, time management, and problem-solving skills.
Qualifications & Experience
Bachelor's degree in Marketing, Business, or related field.
1-3 years of experience in
digital marketing or performance marketing roles
.
Certification in
Google Ads, Facebook Blueprint, or Digital Marketing
will be an added advantage.
Job Types: Full-time, Part-time
Pay: Up to ₹30,000.00 per month
Application Question(s):
What is the salary offered for this position ?
Education:
Bachelor's (Required)
Experience:
Digital marketing: 2 years (Required)
Work Location: Remote
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