, empowering businesses with innovative and scalable IT solutions.
About the Role
We are seeking a dynamic and motivated Digital Marketing Executive to join our growing IT services company. This role is ideal for a marketing professional with one or more years of experience who is passionate about technology and digital marketing. You'll play a crucial role in driving our online presence, generating leads, and building brand awareness in the competitive IT services landscape.
Key ResponsibilitiesConsumer Behaviour & Market Research
Research and analyze target audience behavior, preferences, and decision-making processes
Develop buyer personas for different IT service segments (enterprise, SMB, startups)
Monitor customer journey mapping and optimize touchpoints for better conversion
Conduct market research to understand client pain points and service demand
Search Engine Optimization (SEO)
Execute on-page and off-page SEO strategies to improve organic search rankings
Conduct keyword research and competitive analysis for IT services terminology
Optimize website content, meta descriptions, and technical SEO elements
Monitor and report on SEO performance using tools like Google Analytics, SEMrush, or Ahrefs
Create SEO-friendly content calendars aligned with business objectives
Social Media Marketing
Manage and grow social media presence across LinkedIn, Twitter, Facebook, and relevant platforms
Develop platform-specific content strategies that resonate with IT decision-makers
Engage with industry communities, participate in relevant discussions, and build thought leadership
Monitor social media metrics and adjust strategies based on performance data
Coordinate with the sales team to leverage social media for lead generation
Content Creation
Blog Content
: Write compelling, technically accurate blog posts about IT trends, case studies, and industry insights
Video Content
: Create demo videos showcasing services, client testimonials, and educational content
Collaborate with technical teams to ensure content accuracy and relevance
Maintain consistent brand voice across all content formats
IT Industry & Market Understanding (Good to have)
Develop and maintain deep knowledge of IT service offerings, industry trends, and competitive landscape
Stay current with technology solutions, software development, cloud services, and digital transformation trends
Analyze market positioning and identify opportunities for growth in the IT services sector
Paid Advertising Management (Good to have)
Google Ads
: Create, manage, and optimize search, display, and video campaigns
Meta Ads
: Develop and execute Facebook and Instagram advertising strategies
Conduct A/B testing on ad creatives, audiences, and landing pages
Monitor campaign performance and adjust budgets for optimal ROI
Generate detailed performance reports and recommendations for campaign improvements
Required Qualifications
Experience
: 1+ years in digital marketing, preferably in B2B or technology sectors
Education
: Any Graduate (BBA+MBA Preferred)
Technical Skills
:
Basic understanding of SEO tools and principles
Experience with content management systems (WordPress, etc.)
Familiarity with social media management tools
Google Analytics and reporting tools knowledge
Proficiency in Google Ads and Meta Business Manager (Good to have)
What We Offer
Competitive salary commensurate with experience
Professional development opportunities
Opportunity to work with cutting-edge technology and industry leaders
Collaborative and innovative work environment
Health benefits and performance bonuses
How to Apply
To apply, please send your updated resume to career@pragnakalp.com. Kindly include the following details in your email:
Current CTC
Expected CTC
Earliest Joining Date
Job Type: Full-time
Pay: ₹9,940.03 - ₹33,333.51 per month
Work Location: Remote
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