Job Description

Conduct SEO research and analysis to enhance website visibility, including on-page and off-page SEO activities.
Write articles and contribute to blog content development for the company.
Create and execute digital marketing campaigns across various channels, including social media, email marketing, and search engine marketing (SEM).
Manage social media platforms (Facebook, Instagram, LinkedIn, etc.), executing social media marketing campaigns.
Perform Social Media Optimization (SMO) activities and implement digital marketing strategies.
Manage E-commerce platforms like Amazon and Flipkart, including:
Daily operations and product listing updates (descriptions, prices, and images).
Handling customer inquiries and resolving issues.
Monitoring inventory levels to prevent stockouts or overstocking.
Create basic marketing content; coordinate with agencies for advanced content development.
Execute website optimization, SEM, database marketing, and email marketing.
Coordinate with the production team to align marketing strategies across sales channels.
Collaborate with the sales team to develop lead generation strategies and campaigns.
Collect and analyze lead and sales data using key metrics (e.g., page visits, conversion rates, cost-per-click, lead quality). Provide performance reports.
Monitor and evaluate digital marketing performance, maintaining work reports and insights.
Requirements
Required Skills & Qualifications:
Bachelor's degree in Marketing, Digital Marketing, Business Administration, or a related field.
2+ years of experience in digital marketing, SEO, SMO, and social media management.
Strong knowledge of SEO strategies, keyword research, and analytics tools.
Hands-on experience in executing social media and email marketing campaigns.
Familiarity with e-commerce platforms (Amazon, Flipkart, etc.) and operations management.
Ability to create engaging content and work with external content agencies.
Proficiency in digital advertising (Google Ads, Facebook Ads, etc.).
Data-driven mindset with experience in lead generation and campaign performance analysis.
Excellent communication, coordination, and analytical skills.
Ability to work independently as well as collaboratively in a team.
Preferred Skills:
Certification in Google Analytics, Google Ads, or any relevant digital marketing certification.
Experience in managing PPC campaigns and paid social media advertising.
Knowledge of CRM software and email automation tools.