Job Description

Job Title:

Digital Marketing Executive

Experience:

1 - 3 Years

Location:

Pondicherry

Industry:

IT

Employment Type:

Full-Time

Job Summary:

We are seeking a results-driven and creative Digital Marketing Executive with 1 to 3 years of experience to join our dynamic marketing team. The ideal candidate will be responsible for managing SEO strategies, paid campaigns, website optimization, and social media presence to enhance brand visibility and lead generation.

Key Responsibilities:

Plan and implement effective

SEO strategies

(on-page, off-page, and technical SEO) to improve organic search visibility and rankings. Conduct

keyword research

, competitor analysis, and performance audits using tools like

SEMRush, Ahrefs

, and

Google Search Console

. Manage and optimize

Google Ads and Meta (Facebook/Instagram) Ads

campaigns to meet targeted ROI. Use

Google Analytics

and

Search Console

to track website and campaign performance, generate insights, and prepare reports. Design and create engaging visual content for ads and social media using

Canva

. Collaborate with content writers and designers to develop

SEO-friendly blog content

and landing pages. Update and maintain websites using

WordPress

; implement basic

HTML

edits when necessary. Stay updated with the latest

Google algorithm changes

, SEO trends, and best practices. Handle client projects, campaign executions, and performance reporting.

Required Skills:

Strong understanding of

SEO

,

SEM

, and

Performance Marketing

Hands-on experience with

Google Ads

,

Meta Ads

,

Google Analytics

,

SEMRush

, and

Ahrefs

Proficiency in tools like

Canva

,

WordPress

, and

basic HTML

Competence in

Social Media Marketing

and

Content Optimization

Good communication skills and the ability to work in a team

Education & Certifications:

Bachelor's degree in any discipline (BE - Civil preferred but not mandatory) Certification in Digital Marketing (Google, Bigziel Technologies, etc.)

Preferred:

Experience working in a digital marketing agency or IT firm Exposure to client-side communication and portfolio/project handling
Job Type: Full-time

Pay: ₹200,000.00 - ₹300,000.00 per year

Work Location: In person