Job Description

Job Title:

Digital Marketing Specialist (2?3 Years Experience)

Location:

Mohali, Phase 8B

About the Role:

You'll be responsible for planning, executing, and optimizing digital marketing campaigns across multiple channels. Working with the content, design, and sales teams, your goal is to drive brand awareness, lead generation, and measurable ROI.

Key Responsibilities:

Develop, implement, and optimize

digital marketing strategies

--SEO/SEM, PPC, social media marketing, email campaigns, content marketing. Manage

paid campaigns

(Google Ads, Meta Ads, display ads), control budgets. Optimize landing pages and website content for better search rankings. Oversee and publish content across blog, social media, email, and website--ensuring brand consistency and SEO best practices IntellipaatReddit Track campaign performance using tools like Google Analytics, Ahrefs, SEMrush, and prepare regular reports with insights and recommendations Conduct A/B tests, conversion rate optimization (CRO), and funnel analysis to improve engagement and conversions Perform

competitor and market research

to identify trends and growth opportunities Collaborate with internal teams (design, content, product, and sales) to ensure cohesive campaigns Stay updated on latest digital marketing trends, Google algorithm changes, and platform updates

Qualifications:

Bachelor's degree in Marketing, Business, Communications, or equivalent

2-3 years of experience

in digital marketing roles managing SEO, SEM, social media, content, and email campaigns Proficiency in

Google Analytics

, Google Ads, Meta Ads Manager, SEO tools (Ahrefs/SEMrush), CRM/email tools like HubSpot or Salesforce Strong

content creation and creative thinking

skills--blogs, visuals, campaign copywriting Analytical mindset with ability to interpret data and implement actionable insights Familiarity with

A/B testing

, CRO best practices, and funnel optimization Excellent communication, project management, and multitasking skills
Job Types: Full-time, Permanent

Pay: ₹10,056.70 - ₹30,850.80 per month

Benefits:

Provident Fund
Work Location: In person