Job Description

The candidate will develop, implement, and manage marketing campaigns promoting the organisation's products and services. The candidate will majorly enhance brand awareness, drive web traffic, and acquire leads/customers.

Key Responsibilities

Develop marketing strategies that align with the organization's business goals

Manage and execute campaigns across various digital channels, including email, social media, search engines, newsletters and display advertising

Measure and report on the performance of digital marketing campaigns, and assess against goals (ROI and KPIs)

Conduct market research and analyze trends to identify new opportunities and improve campaign performance

Collaborate with cross-functional teams, including creative, content, and web development, to produce engaging content and optimize user experience

Stay up-to-date with emerging digital marketing trends and technologies

R

equirements and skills

2+ years of experience as a marketing specialist or similar role

BSc/BA in marketing, communications or equivalent

Strong understanding of digital marketing channels, including SEO, PPC, social media, email marketing, and display advertising

Proficient in marketing automation tools

Excellent analytical skills and experience with web analytics tools (e.g., Google Analytics)

Knowledge of Canva and WordPress desired

Exceptional communication and writing skills

Job Type: Full-time

Benefits:

Health insurance Provident Fund
Work Location: In person