Job Description

We are seeking a dynamic and experienced Digital Marketing Executive to manage and optimize our online presence through Search Engine Optimization (SEO), Social Media Optimization (SMO), Pay-Per-Click (PPC) advertising and Search Engine Marketing (SEM). The ideal candidate will have a proven track record of driving measurable results in digital campaigns and enhancing brand visibility across digital platforms.

Responsibilities

Plan, execute, and optimize PPC campaigns across platforms such as Google Ads, Bing Ads, and social media. Conduct keyword research to identify high-converting opportunities. Optimize website content, meta tags, headers, and images for better search engine rankings. Perform on-page and off-page SEO strategies, including link-building activities. Monitor website performance using tools like Google Analytics, Search Console, and SEMrush. Develop and implement strategies to grow the company's social media presence. Optimize content for social platforms like Facebook, Twitter, LinkedIn, Instagram, and Pinterest. Develop and execute paid marketing campaigns on search engines and display networks. Research and select effective keywords for SEM campaigns.

Required Skills and Qualifications:

Bachelor's degree in Marketing, Business, or a related field. Proven experience in SEO, SMO, PPC and SEM. Strong analytical skills and the ability to interpret data to inform decisions. Excellent communication and copywriting skills.
Job Type: Full-time

Pay: ?12,000.00 - ?16,000.00 per month

Schedule:

Day shift Monday to Friday
Ability to commute/relocate:

Mohali district, Punjab: Reliably commute or planning to relocate before starting work (Required)
Education:

Bachelor's (Required)
Experience:

Digital marketing: 1 year (Required)
Language:

English (Required)
Work Location: In person