Job Description

Responsibilities:

Develop, execute, and optimize digital marketing campaigns across platforms such as Google, Meta, Instagram, YouTube, and other relevant channels to generate quality leads for study abroad programs. Create engaging digital content including social media posts, reels, blogs, web banners, landing page content, and email marketing materials aligned with the brand's tone and student interests. Manage the company's social media pages by planning and scheduling posts, increasing engagement, responding to inquiries, and maintaining a consistent online presence. Monitor campaign performance using analytics tools, generate reports, and provide actionable insights to improve ROI, lead quality, and overall digital strategy. Conduct keyword research, SEO/SEM activities, and competitor analysis to improve online visibility and website rankings. Collaborate with the counselling, admissions, and operations teams to align digital efforts with student recruitment goals. Assist in organizing and promoting webinars, live sessions, education fairs, and digital events targeting students and parents. Stay updated on digital trends, platform updates, and best practices in the study abroad and education marketing field.

Requirements:

Bachelor's degree in Marketing, Digital Media, Communication, or a related field. Strong understanding of social media platforms, digital advertising, SEO/SEM, and analytics tools. Excellent written and verbal communication skills. Creative thinking with the ability to generate content ideas tailored for students. Ability to multitask, work independently, and collaborate effectively within a team. Prior experience in digital marketing, especially in the education or study abroad sector, will be considered an added advantage.
Job Type: Full-time

Pay: ₹10,000.00 - ₹20,000.00 per month

Benefits:

Cell phone reimbursement
Work Location: In person