Job Description

About Us

At

Xpanse Coffee

, we believe coffee is more than just a drink; it's a ritual, a moment of pause, and a reason to connect. As a growing coffee chain, we're passionate about crafting exceptional experiences for our customers, both in-store and online. We're now looking for a creative and data-driven

Digital Marketing Executive

to help us elevate our brand and expand our digital presence.

Key Responsibilities

Content Creation & Management

Develop engaging and brand-consistent content for social media, email campaigns, blogs, and websites.

Coordinate photoshoots and collaborate with designers for visual content.

Social Media Management

Plan and execute organic and paid social media strategies across platforms (Instagram, Facebook, X, LinkedIn, Google my business etc.).

Monitor trends and community engagement to grow our audience.

Campaign Strategy & Execution

Plan, execute, and optimize digital marketing campaigns to drive store traffic, online orders, and brand awareness.

Collaborate with store managers and sales teams to align marketing goals.

Performance Analytics

Track, analyze, and report on KPIs across digital channels using tools like Google Analytics, Meta Ads Manager, and email platforms.

Provide insights and recommendations for improving performance.

SEO & Website Optimization

Optimize website content for search engines to improve visibility and ranking.

Coordinate with web developers for UX and landing page improvements.

Requirements

Bachelor's degree (Marketing, Communications, Business, or related field is a plus). 1+ years of experience in digital marketing, preferably in the F&B or retail industry. Proficiency in social media tools, Google Ads, SEO, email marketing platforms, and analytics tools. Strong copywriting and communication skills. Passion for coffee, branding, and creating unique customer experiences. Creative mindset with attention to detail and ability to multitask.

What We Offer

Opportunity to shape the voice of a fast-growing coffee brand. Dynamic work environment with a passionate and driven team. Opportunities for career growth in a rapidly expanding company.
Job Type: Full-time

Schedule:

Day shift Morning shift
Willingness to travel:

100% (Preferred)
Job Type: Full-time

Pay: ?17,000.00 - ?23,000.00 per month

Schedule:

Day shift
Work Location: In person