Job Description

About Inkcast Innovations

Inkcast Innovations is a digital-first startup founded in 2020, empowering other startups with tailored marketing solutions. From SEO to social media, we create campaigns that drive visibility and growth.

We're looking for a sharp, data-driven

Paid Media Executive (Meta Ads Specialist)

to manage and scale advertising campaigns on Facebook & Instagram. The ideal candidate will be a performance marketer passionate about turning budgets into measurable results.

Roles and Responsibilities

Plan, execute, and optimize Meta Ads campaigns (Facebook & Instagram) for various clients Set up, monitor, and adjust ad campaigns for lead generation, conversions, and brand awareness Prepare weekly and monthly performance reports Audience research, segmentation, and retargeting strategy planning Collaborate with the creative and content teams to produce engaging ad creatives Stay updated with Meta Ads policies, trends, and updates Track, analyze, and report ROI metrics
Skills Required

Expertise in Meta Business Suite & Ads Manager Knowledge of campaign structuring, audience targeting, and performance tracking Strong analytical skills with a data-driven mindset Basic understanding of landing pages and lead forms Ability to manage multiple ad accounts and campaigns simultaneously
Experience Required

1-2 years of experience in Paid Media / Meta Ads
Good to Have

Experience with Google Ads or LinkedIn Ads Certification in Meta Blueprint

Salary:

?15,000-?20,000

Location:

Indore (Onsite)

Contact:

grow@inkcast.co.in | 9243660234

Job Types: Full-time, Permanent, Fresher

Pay: ?15,000.00 - ?20,000.00 per month

Schedule:

Day shift
Experience:

Meta Ads: 1 year (Required)
Work Location: In person