Job Description

Roles & Responsibilities

Develop and execute digital marketing strategies to strengthen DG Knitting's online presence and brand visibility. Create, manage, and optimize content on

IndiaMART

, including product listings and regular posts. Plan and create engaging digital content by writing impactful

taglines, captions, and post copy

across platforms. Design and publish regular

social media posts, reels, and stories

on Instagram, LinkedIn, Facebook, YouTube, and email campaigns. Implement effective

email marketing strategies

to attract and engage relevant B2B customers. Promote company culture, manufacturing processes, customer trust, events, and achievements through digital platforms. Create and maintain a

digital product catalog

with accurate product descriptions, specifications, and visuals. Write content highlighting product features, applications, and end uses (e.g., T-shirt fabric, activewear). Promote participation in exhibitions, customer visits, trade shows, and internal events through social media. Coordinate with production and internal teams to collect content inputs for marketing materials. Track social media trends, audience engagement, and campaign performance to improve content strategies. Collaborate with external agencies or freelancers for photography, videography, and design work (if required). Analyze performance data using

social media insights and Google Analytics

to measure reach, engagement, and growth.

Skills & Qualifications

Bachelor's degree in

Marketing, Digital Media, or a related field

. Minimum

3 years of hands-on experience

in digital marketing and content creation. Strong knowledge of

social media marketing, content strategy, and branding

. Experience with

IndiaMART, email marketing tools, and analytics platforms

. Creative mindset with excellent

writing and communication skills

. Ability to work independently and coordinate with cross-functional teams.
Job Type: Full-time

Pay: ₹20,000.00 - ₹24,000.00 per month

Work Location: In person