Job Description

About Archism

At

Archism

, we are redefining the future of

construction, real estate, and manufacturing

through intelligent, tech-driven solutions. Our ecosystem includes

AI-powered estimating

,

immersive 3D customization

, and

industry-specific CRMs and ERPs

--helping businesses build smarter and sell faster.

As we scale, we are looking for driven marketing professionals who can amplify our brand presence, generate high-quality leads, and support our rapid growth across global markets.

Position Overview

The

Marketing Executive

will play a critical role in driving Archism's digital growth by managing

performance marketing campaigns, WhatsApp and Email Marketing initiatives, brand campaigns, and SEO strategies

. This role requires a balance of

analytical thinking, creative content development, and agency management

to deliver measurable business impact.

The ideal candidate is data-driven, hands-on with content, and experienced in collaborating with digital marketing agencies to execute campaigns that improve brand visibility, website traffic, and lead generation.

Key Responsibilities1. Performance Marketing

Plan, execute, and optimize paid campaigns across

Meta Ads, LinkedIn Ads, Email Marketing, WhatsApp Marketing

, and other relevant channels. Drive

lead generation

and

brand awareness

for Archism's products across construction, real estate, and manufacturing segments. Monitor and analyze key performance metrics such as

CPC, CPM, CPA, ROI, and conversion rates

. Conduct

A/B testing

on ad creatives, copy, targeting, and landing pages to improve performance. Optimize budgets and ensure customer acquisition costs remain within defined targets.
2. Content Writing & Strategy

Create compelling, high-quality content for

websites, landing pages, blogs, social media, email campaigns

, and product marketing materials. Develop content that clearly communicates Archism's value proposition and resonates with B2B audiences. Write

SEO-optimized content

to support organic traffic growth and lead generation. Collaborate with product, sales, and design teams to ensure messaging consistency across all channels. Stay updated on industry trends in

prop-tech, construction-tech, and manufacturing-tech

to keep content relevant and impactful.
3. SEO & Web Optimization

Execute on-page and off-page

SEO strategies

to improve organic rankings for Archism's products and solutions. Conduct

keyword research

, optimize metadata, and build quality backlinks. Analyze website performance using

Google Analytics

and

Google Search Console

to identify growth opportunities. Ensure all digital content adheres to SEO best practices and supports long-term organic visibility.
4. Digital Marketing Agency Management

Manage and coordinate with

external digital marketing agencies

handling paid media, SEO, and content execution. Provide clear briefs, performance feedback, and strategic direction aligned with Archism's growth objectives. Evaluate agency performance against defined KPIs and recommend optimizations when needed. Ensure timely and accurate reporting from agencies for internal review.
5. Reporting & Analytics

Prepare and present regular performance reports covering

paid campaigns, SEO, content, and lead generation metrics

. Track and analyze KPIs such as

website traffic, CTR, CPC, conversion rates, CAC, and ROI

. Use tools like

Google Analytics, SEMrush, Ahrefs

, and other platforms to support data-driven decision-making.
6. Brand Development

Support the development and strengthening of the

Archism brand

across all digital channels. Ensure consistent brand messaging, tone, and positioning across campaigns and content. Contribute to building digital marketing guidelines and best practices for the brand.
Qualifications & RequirementsEducation & Experience

Bachelor's degree in

Marketing, Communications, Business Administration

, or a related field.

2-4 years of experience

in performance marketing, content writing, and SEO. Demonstrated experience delivering measurable results in lead generation and brand growth. Proven experience managing

digital marketing agencies

and multi-channel campaigns.
Skills & Competencies

Strong hands-on experience with

Meta Ads, LinkedIn Ads, Email Marketing, and WhatsApp Marketing platforms

. Solid understanding of

SEO principles

and tools such as

SEMrush, Ahrefs, Moz, and Google Search Console

. Excellent

content writing skills

, particularly for B2B and SaaS audiences. Ability to manage multiple campaigns and prioritize tasks in a fast-paced environment. Experience with

email marketing platforms

such as Mailchimp, HubSpot, or Klaviyo is a plus. Proficiency in

Google Analytics, Google Tag Manager

, and reporting dashboards. Strong communication and stakeholder management skills. Knowledge of

conversion rate optimization (CRO)

is an added advantage.
Why Join Archism?

Be part of a

fast-growing tech company

transforming traditional industries. Work on innovative products with

real-world impact

. Collaborate with a passionate, forward-thinking team. Opportunity for

career growth

and ownership in a scaling organization.
Job Type: Full-time

Pay: ₹12,000.00 - ₹30,000.00 per month

Work Location: In person