Job Description

About the Role

We are launching a job-oriented IT training institute in Bhopal offering Full Stack Java Development and Software Testing Automation programs. We are looking for a Digital Marketing Executive who can drive student acquisition, build brand visibility, manage digital channels, and support college/company outreach activities. This role is critical for our pre-launch and post-launch phases and offers significant growth opportunities.

Key Responsibilities1. Digital Marketing & Lead Generation

Plan, execute, and optimize performance marketing campaigns across Meta (Facebook/Instagram) and Google Ads. Create and manage landing pages, lead forms, and WhatsApp funnels for student enquiries. Manage SEO activities: keyword research, on-page optimization, local SEO improvement. Monitor campaign performance daily and optimize ads to reduce cost per lead (CPL). Track leads using CRM or spreadsheets and ensure timely follow-up coordination.

2. Social Media & Content Management

Manage the institute's social media presence (Instagram, Facebook, LinkedIn). Develop and publish regular content: posts, reels, success stories, event updates. Coordinate with graphic designers or use basic design tools (Canva) to create creative assets. Maintain consistent brand voice and messaging aligned with institute's positioning.

3. College Outreach Support

Identify engineering colleges, BCA/MCA colleges, and polytechnic institutes in Bhopal and nearby districts. Coordinate and schedule awareness sessions, seminars, and placement skill workshops. Assist in organizing on-campus promotional activities and collecting student leads.

4. Company Outreach (Initial Phase Only)

Identify local IT companies, startups, and tech firms for future placement collaborations. Support management in sending introductory emails, maintaining contact lists, and building the database. Help prepare presentations, placement brochures, and outreach content.

5. Coordination & Reporting

Work closely with founders and faculty to align marketing strategy with batch launches. Maintain daily and weekly reports on leads, conversions, campaign performance, and outreach. Provide insights and recommendations on improving campaigns, messaging, and channels. Coordinate with the counsellor (once hired) for lead handover and follow-up alignment.

Required Skills & Qualifications

Excellent communication and presentation skills in

English

. Bachelor's degree in Marketing, IT, Business, or related field. 1-3 years of experience in digital marketing, preferably in education, training, or skill development industry. Hands-on experience with Facebook Ads Manager, Google Ads, and Analytics tools. Strong understanding of landing pages, conversion funnels, and lead nurturing. Basic design skills using Canva or similar tools. Ability to manage social media pages and create engaging content. Ability to manage multiple tasks and work independently. Willingness to participate in on-ground outreach (college visits, small events, etc.).

Preferred Skills (Good to Have)

Experience in running education/training-sector campaigns. Familiarity with CRM tools and WhatsApp marketing flows. Understanding of Bhopal/MP student market trends. Video editing tools for reels/shorts.

Why Join Us?

Opportunity to shape the marketing function from the ground up. High ownership, fast learning environment, and direct work with founders. Chance to build a strong portfolio in digital marketing, education growth marketing, and student acquisition strategy.
Job Type: Full-time

Pay: ?20,000.00 - ?25,000.00 per month

Benefits:

Cell phone reimbursement
Work Location: In person