Job Description

Job Title: Digital Marketing Executive

Job Summary

We are looking for a creative and results-driven Digital Marketing Executive to plan, execute, and optimize online marketing campaigns. The ideal candidate will be responsible for increasing brand awareness, driving website traffic, and generating quality leads through digital channels.

Key Responsibilities

Plan, execute, and manage digital marketing campaigns across platforms such as Google, Facebook, Instagram, LinkedIn, and other social media channels Create and manage content for websites, social media posts, blogs, and email marketing campaigns Monitor and analyze campaign performance using tools like Google Analytics and prepare performance reports Optimize content and campaigns using SEO and SEM best practices Manage paid advertising campaigns (Google Ads, Meta Ads) to achieve marketing objectives Coordinate with design, content, and sales teams to align marketing strategies Manage social media accounts and engage with audiences to build brand presence Conduct market research and competitor analysis to identify new opportunities Stay updated with the latest digital marketing trends and tools
Required Skills & Qualifications

Bachelor's degree in Marketing, Business, or a related field (preferred) 1-3 years of experience in digital marketing (freshers with relevant skills may apply) Strong knowledge of SEO, SEM, social media marketing, and email marketing Experience with Google Analytics, Google Ads, and social media ad platforms Good understanding of content marketing and basic graphic/video concepts Excellent communication and analytical skills Ability to manage multiple campaigns and meet deadlines
Preferred Skills

Knowledge of marketing automation tools Basic understanding of HTML/CSS Experience with CRM tools and lead management Graphic design or video editing skills (basic level)
Key Performance Indicators (KPIs)

Website traffic growth Lead generation and conversion rates Social media engagement and follower growth ROI on paid campaigns
Job Type: Full-time

Pay: ?15,000.00 - ?20,000.00 per month

Work Location: In person