Job Description

Company:

Palram India

Location:

Kandivali East

Department:

Marketing & Communications

Employment Type:

Full-Time

Role Overview

This role combines social media management with essential digital marketing skills, including website optimization, SEO, CRM handling, and content-driven lead generation. The candidate will work closely with the marketing and sales teams to enhance Palram India's digital footprint.

Key Responsibilities

1. Social Media Management

Manage LinkedIn, Instagram, Facebook, YouTube, and Twitter platforms. Create and curate engaging content including posts, stories, reels, and videos. Plan monthly content calendars and ensure on-time publishing. Respond to messages, comments, and maintain consistent brand engagement. Monitor competitor activity and industrial trends.

2. Content Creation & Coordination

Write compelling captions, product stories, blogs, and social copy. Coordinate with designers for creatives, videos, and infographics. Support creation of product-focused content for construction, agricultural, and industrial applications.

3. Website & SEO Management

On-Page SEO:

Optimize website pages with keywords, meta tags, internal linking, and content improvements. Ensure proper use of headers, alt text, and SEO-friendly URLs.

Off-Page SEO:

Assist with backlink building, directory submissions, article postings, and outreach activities. Monitor and improve domain authority and rankings.

WordPress Management:

Update website content, blogs, product pages, and banners. Manage plugins, basic layout adjustments, and page improvements.

4. Digital Marketing & Lead Generation

Email Marketing:

Create and send newsletters, promotions, and product updates.

WhatsApp Marketing:

Assist in targeted communication and lead nurturing campaigns.

CRM Understanding (HubSpot/Zoho):

Update leads, track stages, manage basic automation, and coordinate follow-ups with sales teams.

5. Analytics & Reporting

Track social media performance (reach, engagement, follower growth). Assist with website insights using basic analytics tools. Generate weekly and monthly reports with insights and improvement suggestions.

6. Campaign & Event Support

Assist in digital campaigns for product launches and exhibitions. Support branding activities in coordination with cross-functional teams.

Required Skills & Qualifications

Bachelor's degree in Marketing, Digital Media, Communications, or related field.

Minimum 2 year of experience

in social media and digital marketing. Hands-on experience with

WordPress website management

. Understanding of

On-Page SEO and Off-Page SEO

techniques. Familiarity with CRM systems like

HubSpot or Zoho

. Experience with Email and WhatsApp marketing tools. Strong communication, copywriting, and organizational skills. Ability to multitask and meet deadlines.

Desirable Skills

Basic design skills in Canva or Adobe tools. Knowledge of Google Analytics, Search Console, or keyword research tools. Understanding of paid ads (Facebook/LinkedIn/Google Ads) is a plus.
Job Types: Full-time, Permanent

Pay: ₹35,000.00 - ₹40,000.00 per month

Benefits:

Health insurance Paid sick time Paid time off Provident Fund
Work Location: In person