Job Description

Digital Marketing Executive:

The

Digital Marketing Executive

is responsible for the execution, management and optimization of all digital marketing activities across multiple channels, with a strong focus on

content creation, SEO and paid advertising

.

The ideal candidate has a strong analytical mindset, hands-on platform experience and a proven track record of driving

measurable growth in traffic, leads and conversions

.

Key Roles & Responsibilities

A. Content & Social Media

Create and schedule

social media posts

(graphics, videos, copy) for platforms like

[LinkedIn, Instagram, Facebook, YouTube]

. Manage the

content calendar

and ensure timely, brand-consistent posts. Monitor comments/messages and engage with the online community.

B. SEO

Implement

on-page, off-page and basic technical SEO

to improve organic rankings. Conduct

keyword and competitor research

and support SEO-focused content. Optimize website pages and track performance using

Search Console & Analytics

.

C. Google Ads / Paid Campaigns

Assist

in setting up and monitoring

Google Ads campaigns

(Search / Display / YouTube) under guidance of senior team. Help with

keyword lists, ad copy suggestions, negative keywords

and basic performance checks. Optimize for

CPC, CTR, conversions and ROI

through regular monitoring and A/B tests.

D. Analytics & Reporting

Use

Google Analytics / GA4

to track website and campaign performance. Prepare

weekly/monthly reports

with key insights and action points.

Required Qualifications & Skills

2-3 years

of hands-on experience in digital marketing. Strong experience with

Google Ads

and

Google Analytics / GA4

. Good knowledge of

SEO best practices

. Familiarity with

Canva / basic design tools

for post creation. Knowledge of

email marketing tools

and basic

HTML/CSS

is an advantage.

Core Competencies:

Strong

analytical

and

reporting

skills. Good

written communication

and copywriting.

Proactive, organised

and able to manage work independently. Willingness to

learn and adapt

to new digital trends.
Job Type: Full-time

Pay: ₹20,000.00 - ₹30,000.00 per month

Benefits:

Provident Fund
Work Location: In person