Job Description

Experience:

2-4 years in Digital Marketing, preferably in Ayurvedic, Wellness, or FMCG brands

Role Overview:

The Digital Marketing Executive will be responsible for building, managing, and growing Gulmohartree's digital presence across all online platforms. This includes social media management, content creation, campaign execution, influencer collaboration, and digital performance tracking.

This role demands a mix of creativity, analytics, and brand understanding -- someone who can translate Ayurveda's depth into engaging modern digital communication.

Key Responsibilities:Social Media Management:

Develop and execute digital strategies across

Instagram, LinkedIn, Facebook, YouTube

, and other platforms. Plan and manage

monthly content calendars

aligned with product launches, brand themes, and campaigns. Write engaging, brand-aligned captions and content pieces for posts, reels, and stories. Monitor engagement, respond to comments and messages, and build a strong online community.

Content Creation & Coordination:

Work with graphic designers, photographers, and video editors to produce creative content. Ideate and manage

short-form video content (Reels, Stories, Shorts)

that communicates Ayurveda in a relatable way. Collaborate with Ayurvedic experts and internal teams to ensure authenticity and accuracy of messaging.

Performance & Campaign Management:

Plan and execute

paid ad campaigns (Meta, Google, etc.)

for awareness and conversions. Track analytics, report performance, and optimize campaigns for reach, engagement, and ROI. Manage website updates, SEO efforts, and blog coordination if applicable.

Influencer & Brand Collaboration:

Identify and connect with influencers or digital creators aligned with Ayurvedic and wellness values. Manage collaborations, barter deals, and partnerships for content amplification.

Market Insight & Trends:

Stay updated with the latest digital marketing trends, algorithm changes, and Ayurvedic/wellness content trends. Experiment with new digital tools, formats, and strategies to grow brand visibility organically.

Key Requirements:

Bachelor's degree in Marketing, Communications, or related field. 2-4 years of hands-on experience in

digital marketing or social media management

. Strong understanding of

Instagram and Meta ecosystem

and how to grow a brand organically. Creative mindset with a solid grasp of design aesthetics and storytelling. Familiarity with

SEO, Meta Ads Manager, Google Analytics, Canva, and content scheduling tools

. Excellent written and verbal communication skills. Passion for Ayurveda, health, and wellness is a big plus.

Who You Are:

You understand both

content and commerce

-- not just posting, but building engagement and conversion. You think in campaigns, not random posts. You can take ownership -- from idea to execution -- without waiting for constant direction. You believe Ayurveda can be modern, relatable, and aspirational -- and you know how to tell that story online.

About Gulmohartree Healthcare Pvt. Ltd.:

Gulmohartree Healthcare is a new-age Ayurvedic wellness brand committed to reviving traditional Ayurvedic wisdom for the modern lifestyle. We create authentic, science-backed Ayurvedic products designed to bring balance, vitality, and holistic well-being to everyday life.

As we expand our digital footprint, we are looking for a dynamic Digital Marketing Executive who can take charge of our online brand presence, content strategy, and digital growth initiatives.

Job Type: Full-time

Pay: ?25,000.00 - ?30,000.00 per month

Benefits:

Health insurance
Application Question(s):

Do you have prior experience working with a D2C (Direct-to-Consumer) brand?
Work Location: In person