Nostrum Fashion Pvt. Ltd. is a rapidly growing fashion and lifestyle brand known for its trend-driven designs and strong retail presence across India. We are expanding our digital footprint and seeking a dynamic Digital Marketing / Performance Marketing Executive to lead our online growth through innovative, data-driven marketing strategies.
Job Summary:
The Digital Marketing Executive will be responsible for creating, managing, and optimizing digital advertising campaigns to drive brand visibility, traffic, and online sales. The ideal candidate will have hands-on experience in fashion e-commerce marketing and a passion for performance-driven results.
Key Responsibilities:
Plan and execute paid marketing campaigns across Meta (Facebook & Instagram), Google Ads, YouTube, and affiliate channels.
Optimize campaigns for ROAS, conversions, and lead generation.
Strategize and manage fashion-based digital campaigns to increase brand awareness and drive e-commerce sales.
Conduct A/B testing for creatives, landing pages, and ad copies to improve performance.
Work with creative and content teams to develop compelling visual ads and product stories.
Manage SEO and SEM activities to enhance website ranking and traffic.
Track, analyse, and report campaign performance using Google Analytics, Meta Ads Manager, and Google Tag Manager.
Stay updated on digital trends, influencer marketing, and new ad formats suitable for the fashion industry.
Coordinate with internal teams for product launches, festive campaigns, and seasonal promotions.
Requirements:
Bachelor's degree in Marketing, Business, or related field.
2-5 years of proven experience in Digital or Performance Marketing, preferably in fashion / lifestyle / e-commerce.
Strong command over Google Ads, Meta Ads, and Analytics tools.
Understanding of consumer behaviour, fashion trends, and online shopping funnels.
Analytical mind-set with data-driven decision-making skills.
Excellent communication and creative coordination skills.
Key Skills:
Performance Marketing & Campaign Optimization
E-commerce Marketing
Google Ads & Meta Ads
SEO / SEM
Google Analytics & Tag Manager
Social Media Advertising
Creative Strategy & Brand Positioning
Data Analysis & Reporting
Job Types: Full-time, Permanent
Pay: ?35,000.00 - ?60,000.00 per month
Benefits:
Provident Fund
Work Location: In person
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