Job Description

Job description:

Key Responsibilities

Develop and manage digital marketing campaigns across multiple channels including SEO, PPC, social media, email, and display advertising. Oversee the social media strategy for the company, managing company pages across various platforms and creating engaging content. Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints. Collaborate with internal teams to create landing pages and optimize user experience. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs). Identify trends and insights, and optimize spend and performance based on the insights. Plan, execute, and measure experiments and conversion tests. Collaborate with agencies and other vendor partners as required. Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying.

Qualifications

Bachelor's degree in Marketing, Digital technologies, or relevant field. Proven working experience in digital marketing, ideally within our industry. Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns. Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate. Experience in optimizing landing pages and user funnels. Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends). Experience in setting up and optimizing Google Adwords campaigns. Strong analytical skills and data-driven thinking. Up-to-date with the latest trends and best practices in online marketing and measurement.
Job Types: Full-time, Permanent, Internship

Pay: ₹10,315.74 - ₹33,871.92 per month

Work Location: In person