Job Description

We are a leading provider of content creation services for the education sector, offering high-quality learning materials and solutions to institutions, publishers, and ed-tech companies. We are seeking a highly motivated

Digital Marketing Executive

whose primary goal will be to generate qualified leads and drive business growth through targeted online marketing strategies.

Key Responsibilities:

Develop and execute lead generation campaigns across digital channels (Google Ads, LinkedIn Ads, Facebook/Instagram Ads, etc.). Identify target audiences and create tailored campaigns for the education sector, focusing on content creation services. Manage SEO & SEM activities to improve website traffic and conversion rates. Create and optimize landing pages, ad creatives, and marketing copy to maximize lead quality. Track, analyze, and report on campaign performance, ROI, and lead quality. Implement marketing automation and email campaigns to nurture leads. Collaborate with the sales team to ensure smooth lead handover and conversion. Stay updated on digital marketing trends, competitor strategies, and industry best practices.

Requirements:

2-3 years of experience in digital marketing with a focus on

lead generation

. Proven track record of running paid campaigns and delivering high-quality leads. Strong understanding of SEO, SEM, Google Analytics, and social media advertising. Experience in the education or content creation industry will be an added advantage. Excellent communication skills and analytical mindset. Familiarity with marketing automation tools (HubSpot, Mailchimp, etc.) is a plus.
Job Type: Full-time

Pay: ?15,000.00 - ?25,000.00 per month

Benefits:

Provident Fund
Application Question(s):

Are you available to join Immediately?
Education:

Bachelor's (Preferred)
Experience:

Digital marketing: 2 years (Preferred)
Work Location: In person