Job Description

Job Summary:

We are seeking a proactive and detail-oriented

Digital Marketing Executive

to manage end-to-end digital marketing operations, with a focus on lead generation, database management, and email marketing. The role involves executing campaigns, analyzing performance, and ensuring smooth operational processes across all digital channels.

Key Responsibilities:

1. Lead Generation

Plan and execute online lead generation campaigns using Google Ads, LinkedIn, and other platforms. Research and identify potential prospects using digital tools and market insights. Track and optimize lead quality and conversion rates.

2. Database Management

Maintain, clean, and update the marketing database for accuracy and relevance. Segment audiences for targeted campaigns. Ensure compliance with data privacy and anti-spam regulations (GDPR, CAN-SPAM, etc.).

3. Email Marketing

Design, schedule, and optimize email campaigns for lead nurturing and engagement. A/B test subject lines, content, and layouts to improve performance. Monitor open rates, click-through rates, and conversions, and prepare reports.

4. Digital Marketing Operations

(Day-to-Day)

Manage social media accounts, schedule posts, and engage with followers. Coordinate website updates (content, banners, landing pages) in collaboration with design/web teams. Monitor and report on website traffic, conversions, and campaign ROI. Use tools such as Google Analytics, SEO platforms, CRM, and email marketing software. Maintain brand consistency across all online channels. Coordinate with internal teams and agencies for content, creatives, and technical needs.

Requirements:

Bachelor's degree in Marketing, Business, or related field. Minimum 2 years' experience in digital marketing operations, lead generation, and email marketing. Hands-on experience with Google Ads, Google Analytics, SEO tools (SEMrush, Ahrefs), and CRM/email platforms (HubSpot, Brevo, Mailchimp). Knowledge of SEO, PPC, social media marketing, and marketing automation. Strong analytical and problem-solving skills. Excellent written and verbal communication skills.

Preferred Skills:

Basic graphic design skills (Canva, Photoshop). Knowledge of HTML/CSS for email and landing page editing. Experience creating marketing automation workflows.

Employment Type:

Full-time - Pune Office

Job Type: Full-time

Pay: ?20,000.00 - ?40,000.00 per month

Ability to commute/relocate:

Wanowrie, Pune, Maharashtra: Reliably commute or planning to relocate before starting work (Preferred)
Application Question(s):

What is your notice period?
Education:

Bachelor's (Preferred)
Experience:

Digital marketing: 3 years (Required) Lead generation: 2 years (Preferred) Email marketing: 2 years (Preferred) Database management: 2 years (Preferred)
Work Location: In person