Job Description

We are looking for a highly skilled and results-driven

Digital Marketing Executive

with hands-on experience in

Google Ads, Facebook Ads, and overall performance marketing

. The ideal candidate will be responsible for planning, executing, optimizing, and reporting on paid digital marketing campaigns to drive high-quality traffic, generate leads, and achieve ROI goals.

Key Responsibilities:

Plan, create, and manage

Google Ads

campaigns (Search, Display, Shopping, YouTube) to drive traffic and conversions. Set up, manage, and optimize

Facebook/Meta Ads

campaigns (including Instagram) focused on performance and ROI. Monitor, analyze, and report on campaign performance using platforms such as

Google Analytics, Meta Ads Manager

, and other tools. Conduct keyword research, A/B testing, audience segmentation, and creative testing to improve campaign performance. Collaborate with creative and content teams to develop compelling ad creatives and copy. Maintain and optimize landing pages for improved user experience and higher conversion rates. Track KPIs such as CTR, CPC, CPA, ROAS, and conversion rates, and make data-driven decisions to improve performance. Stay updated with the latest trends, tools, and best practices in performance marketing and paid media. Provide weekly/monthly campaign performance reports with actionable insights.

Required Skills and Qualifications:

2+ years of proven experience in

Google Ads

and

Facebook Ads

campaign management. Strong knowledge of

performance marketing

, conversion tracking, and campaign optimization. Experience with

Google Analytics

, Tag Manager, Facebook Pixel, and UTM tracking. Analytical mindset with strong problem-solving skills and attention to detail. Experience with

remarketing/retargeting

, audience segmentation, and funnel optimization. Ability to work independently and manage multiple campaigns simultaneously. Good understanding of SEO, email marketing, and landing page optimization (preferred but not mandatory). Bachelor's degree in Marketing, Digital Media, Business, or a related field (preferred).

Nice to Have:

Experience with

LinkedIn Ads

, or

other paid media platforms

. Familiarity with

eCommerce platforms

like Shopify or WooCommerce.
Job Type: Full-time

Schedule:

Day shift
Work Location: In person