Job Description

Roles & Responsibilities

Develop and implement digital marketing strategies to strengthen the online presence of the

DG Knitting

brand Create and manage

IndiaMART

content and posts Develop engaging, creative content including impactful taglines and post designs to highlight products and build brand trust Manage content across digital platforms:

Instagram, LinkedIn, Facebook, YouTube, and Email Marketing

Plan and execute effective

email marketing strategies

to attract and engage the right customers Design and publish regular

social media posts, reels, and stories

for product promotion, company culture, processes, and festival campaigns Promote company culture, events, internal activities, and customer trust initiatives Create and maintain the

digital product catalog

with accurate specifications, images, and descriptions Write product-focused taglines and captions highlighting features and end-use applications (e.g., T-shirt fabric, activewear) Promote exhibitions, customer visits, and internal events through social media platforms Coordinate with production teams to gather content inputs for marketing materials Monitor social media trends, audience engagement, and campaign performance to optimize content strategies Collaborate with agencies or freelancers for photography, videography, and design work (if required) Analyze performance data using

social media insights and Google Analytics

to track growth, reach, and engagement

Skills & Qualifications

Bachelor's degree in

Marketing, Digital Media, or a related field

Minimum

3 years of hands-on experience

in digital marketing and content creation Ability to convert

technical/industrial product features

into market-ready content Strong

content writing skills

with clarity, creativity, and engagement focus Proficiency in

social media management tools

Hands-on experience with

Canva, Adobe Photoshop/Illustrator (basic), CapCut or InShot

Basic understanding of

SEO, keyword research, and analytics tools

Soft Skills

Creative thinker with a strong sense of

branding and design aesthetics

Self-motivated, proactive, and well-organized Ability to meet deadlines in a fast-paced environment Strong communication and collaboration skills Adaptable to evolving digital trends and formats
Job Type: Full-time

Pay: ₹20,000.00 - ₹24,000.00 per month

Work Location: In person