Job Description

A school's Digital Marketing Executive is responsible for creating and implementing digital marketing strategies to attract students and enhance the school's brand. Key duties include managing social media, creating website content, running online advertising campaigns, analyzing data, and coordinating with admissions and other departments to convert leads into admissions. The role requires a combination of creative, analytical, and communication skills, with experience in platforms like Google Analytics and social media management being essential. Key responsibilities

Develop and execute digital marketing strategies:

Create and implement online marketing plans to build the school's brand awareness and generate leads.

Manage online platforms:

Oversee the school's website and social media profiles, creating and curating content to engage prospective students and parents.

Run and optimize campaigns:

Manage and improve digital advertising campaigns across various platforms, including search engines and social media.

Analyze and report on performance:

Monitor key performance indicators, analyze data, and provide reports to inform strategy adjustments.

Content creation:

Produce compelling content for the website, social media, email newsletters, and other digital channels.

Lead generation and conversion:

Work with admissions and counseling teams to convert leads generated from digital marketing efforts into student enrollments.

Coordinate events:

Assist in the promotion of school events, such as open houses or online webinars, through digital channels.
Required skills and qualifications

Education:

A bachelor's degree in marketing, communications, or a related field is often preferred.

Digital marketing tools:

Proficiency in areas like SEO, SEM, email marketing, and social media management platforms is necessary.

Analytical skills:

Ability to analyze marketing data to make data-driven decisions is crucial.

Communication skills:

Strong written and verbal communication skills are needed, especially for communicating with parents and the community.

Creativity:

A creative mindset for content creation and campaign development.

Interpersonal skills:

Ability to work collaboratively with different departments, including admissions and administration.

Project management:

Strong organizational skills to manage multiple tasks and projects effectively.
Job Type: Full-time

Pay: ₹31,277.55 - ₹38,337.26 per month

Work Location: In person