Job Description

Job Title: Digital Marketing Executive / Manager

Company: Sonali Wires & Cables (Part of Sonali Group)

Location: RS Puram, Coimbatore - On-site only (No Hybrid / No Remote)

Job Overview

We are looking for a results-driven Digital Marketing professional to manage and grow the digital

presence of Sonali Wires & Cables, a manufacturing brand in the electrical industry. The role

focuses on brand building, B2B lead generation, and industrial communication through digital

platforms.

Key Responsibilities

- Manage company profiles on Instagram, LinkedIn, Facebook, and YouTube.

- Create industry-focused content including reels, posts, carousels, and stories.

- Plan and execute monthly content calendars.

- Run and manage Google Ads, Meta Ads, and LinkedIn Ads for B2B lead generation.

- Generate qualified leads such as dealers, distributors, contractors, and OEMs.

- Coordinate website updates including products, blogs, and landing pages.

- Implement basic SEO strategies to improve visibility.

- Coordinate with designers and video editors to ensure brand consistency.

- Write captions, ad copies, and marketing communication.

- Track analytics, KPIs, and prepare weekly and monthly performance reports.

Skills & Qualifications

- 1-4 years of experience in Digital Marketing.

- Experience with manufacturing, industrial, or B2B brands preferred.

- Knowledge of social media marketing, Google Ads, and Meta Ads.

- Basic understanding of SEO.

- Familiarity with Canva or similar tools.

- Strong communication and coordination skills.

What We Offer

Opportunity to build a strong industrial brand, long-term career growth within Sonali

Job Type: Full-time

Benefits:

Cell phone reimbursement Health insurance Paid sick time Paid time off Provident Fund
Work Location: In person