Job Description

Roles and Responsibilities:

Campaign Management:

Develop, execute, and manage Meta ads campaigns specifically tailored for the healthcare industry, focusing on IVF, aesthetics, and related medical services.

Ad Copy and Conceptualization:

Craft compelling ad copy and conceptualize creative ad formats, including video ads and visual storytelling elements, tailored to the healthcare market.

Video Script Creation:

Write and refine scripts for video ads, ensuring they are engaging and effectively communicate the unique selling propositions of healthcare services.

Landing Page Collaboration:

Work closely with web developers to optimize landing pages that are used in conjunction with Meta ads to enhance conversion rates.

Campaign Optimization:

Monitor and optimize ads to achieve better ROI, focusing on metrics such as cost per lead, conversion rates, and overall campaign performance.

Client Communication:

Regularly update clients on campaign performance and strategize together on improvements and future campaigns.

Brand and Remarketing Campaigns:

Manage brand awareness campaigns and sophisticated remarketing strategies to increase clinic visibility and patient acquisition.

Performance Analysis:

Utilize analytics tools to track ad performance and make data-driven decisions to improve campaign outcomes.

Client Onboarding:

Assist in the onboarding process by clearly explaining the ad strategies and expected outcomes, ensuring clients' comfort and understanding.

Qualifications and Skills Required:

Experience:

Minimum of 2 years in Meta ads management, with a strong preference for candidates who have directly worked with healthcare sectors, especially IVF and aesthetics.

Education:

Bachelor's degree in Marketing, Digital Media, or related field.

Technical Skills:

Proficiency in Meta Business Suite, CRM software, and analytics platforms.

Creativity:

Strong creative thinking ability for ad conceptualization and video storytelling.

Communication Skills:

Excellent communication skills to effectively manage client relationships and collaborate with team members.

Salary:

Competitive, based on experience.

Job Type: Permanent

Pay: ₹30,000.00 - ₹50,000.00 per month

Work Location: In person